When An Post acquired Aviva’s personal and automotive insurance products, it was agreed the Aviva customer base would be serviced out of the An Post branch network.
In order to ensure Aviva customers were transitioned with ease, RichardsDee were appointed to conduct brand naming, to develop the new brand itself, and create a retail concept for the new financial services zone that would appear in twenty four An Post branches nationwide.
The big question was how far could the An Post brand stretch?
After a robust brand naming process, we recommended the name ‘PostFinancial’
The brand naming establishes a clear financial services proposition for An Post. The new identity was simple and bold, ensuring clear focus and clarity of message.
But how could we bring the new retail concept to life in branches that were associated with a different type of customer experience?
Working closely with our interior partners DesignSquared, we developed new financial zones that optimise the existing branch layouts and create a welcoming, friendly, contemporary space, which also facilitate privacy and consultation.
The project was signed, sealed and delivered within a 16-week timeframe.