Genio is a not-for-profit organisation that believes society will benefit by valuing all of its citizens equally.
Genio works hard to improve the lives of disadvantaged and vulnerable people living in Ireland making sure they get a fair share of whatever opportunities are available. Their entire ethos is based on the idea of inclusion.
Genio had a desire to strengthen their brand and wanted a communications platform that would easily communicate who they are and what they stand for.
Commissioned by Mindstars as design consultants on the project, we created the Genio brand identity with purpose at the heart of the communications platform and theme; connecting business and people for an inclusive society.
The look and feel is based on a radiating symbol which creates a unique brand style uniting communications and building recognition in the non for profit sector. The proposition, “Forging Alliances for an Inclusive Society” gives a clear and positive explanation of what Genio aims to achieve.
This new stronger identity conveys a great sense of purpose for the organisation and spoke directly to its many diverse audiences.