You could think of SpeechBud as a buddy, A good buddy whose aim is to help grow your child’s speech and language ability. We were approached by the award-winning, social entrepreneur team SpeechBud to create the brand identity and package the teaching aids programme.
We were given a dual objective- to make group speech therapy easy and intuitive for children who need help in improving their speech and language skills – and help to empower parents in the process.
Logo design and brand creation for two distinct audience types.
For children, colour and imagery is important. Colour conveys mood, diffuses tension, invites interaction and imagery needs to work across different languages and different age groups.
We opted for a strong impactful palette in the brand and logo design, a friendly legible font and accessible illustrations to distinguish the various subject matters. We like to think we met the challenge of helping create a voice for a child who has difficulty in making him or herself heard.