The Waterford Viking Triangle is a major addition to Ireland’s South East tourism offering. Set right at the heart of Ireland’s oldest city, the Triangle gives visitors a focus for exploring the architecture, trades, commercial, religious and cultural impacts of this 1000 year old Viking settlement.
This was more than direct tourism design. We set out to capture the vibrancy, authenticity, historic and contemporary relevance at the core of Waterford City.
The brand identity we designed was compelling in its graphic simplicity. The interwoven brandmark became the definitive icon that unified the many facets of the Viking Triangle’s attractions and communications. Moving beyond standard tourism design, it proclaimed craft, creativity and heritage allied to a sense of modernity and momentum.
‘It begins here’ was our brand descriptor that underpinned Waterford’s historic origins and present-day regeneration.
The overall result demonstrates a city of pride and confidence; a place in love with its past, its present, and its future.