4site
Innovation Engineered
For over a decade, 4site have combined specialist expertise to clients who deploy, maintain and operate utilities infrastructure across Ireland and the United Kingdom. 4site partner with world leaders in their industry ensuring their clients successfully meet the challenges presented by the always-evolving technology landscape.
For over a decade, 4site have combined specialist expertise to clients who deploy, maintain and operate utilities infrastructure across Ireland and the United Kingdom. 4site partner with world leaders in their industry ensuring their clients successfully meet the challenges presented by the always-evolving technology landscape.
Challenge
We were appointed to reinvigorate the 4site brand, building greater relevance and motivation for new and existing customers to engage. We would use the rebrand as an opportunity to elevate their exciting portfolio of products and celebrate their world class team.
Solution
Our starting point was building 4site’s brand world, and mapping that against competitors and in industry benchmarks. Through a process of brand workshops and stakeholder engagement, a brand truth became evident- that 4site ‘Engineer Innovation’ by working with leaders to realise their vision. Bright gold signifies their passion for positive change in the industry, and charcoal was used to denote the dependability of the team.
The visual system takes inspiration from the squared calculations sheet the network designers use for every project, with a supporting system of overlaid grid graphics and a customised typeface reflecting the detail from the brandmark.
Result
The new brand identity and creative expression broadens the conversations that 4site are having with audiences, providing a solid platform for growth across the UK.
