Giraffe is Ireland’s longest established childcare provider and operates twenty one centres in the Greater Dublin area. We were brought on board to rebrand the company; elevating the quality of care the team provide and showcasing the wealth of positive experiences both children and parents have with the brand.
A cluttered landscape with many childcare providers competing for mom and dad’s attention, meant we needed to be single minded about what really makes Giraffe unique. Workshops with the childminders confirmed a singular belief held by all; that these formative years in childcare are critical in building the skills required to serve children into the future. At Giraffe, this responsibility is taken very seriously.
Our insights phase led us to the brand proposition ‘Childcare that shapes a lifetime’ which became a catalyst for our visual expression and messaging. The concepts of partnership and nurture were built into the typographic treatment through the relationship between the two giraffes who personify the caring and protective relationship between parent and child which transfers to carer and child at morning drop offs. Bespoke photography captures the atmosphere of magic and wonder in the centres.
Energy, creativity and warmth is brought through our dynamic colour palette, abstracted giraffe pattern and friendly typography creating a system that exudes confidence and emphasises Giraffes impressive credentials.