RichardsDee × Commodity Classic 2025
How Strong Brands Stand Out in 2025
In Ag and Beyond
In March 2025, we attended Commodity Classic, America’s premier agricultural event to evaluate how brands show up in a highly competitive environment.
While our observations focus on agri-brands, the lessons extend far beyond the farm. In our report we explore what strong brands have in common: clarity, relevance, and a commitment to future-readiness.
Discover what today’s leading brands are doing differently to grow presence, build trust, and future-proof their business.
Download the White Paper
The 6 Pillars of Brand Success for Agribusiness
See how your brand measures up against these pillars.
Distinctiveness
Stand out in a competitive market.
Simplicity
Simplify choices to help decision makers act.
Purpose
Connect emotionally with a meaningful mission.
Involvement
Go beyond transactions and engage meaningfully.
Relevance
Address specific challenges like supply chain disruptions
Future-Focussed
Be a leader in innovation and sustainability.
Your Trusted Partner in Branding
With over 12 years of experience and a track record of success, RichardsDee helps agriculture businesses thrive by connecting strategy and design to deliver measurable results.
Results
Trusted by
A collaborative process from the outset, RichardsDee worked hand in hand with our team to create a global brand fit to take us beyond the horizon, enabling us to define our unique role in the world. A brand that encapsulates and drives us – to inspire food and nourish life.
Catherine Keogh
Head of Corporate Affairs and Brand, Kerry
RichardsDee partnered with us to create a brand that is firmly focused on our vision for a world of abundance. The impacts following the programme have far surpassed our expectations; we now have a brand that galvanizes us to Work Together for a Planet of Plenty every single day.
Orla McAleer
Chief Marketing Officer, Alltech