21 December 2018

12 brands we designed meaningful change for in 2018

by David Dowling

2018 proved to be another busy year. We just had enough time to pull together a selection of our favourite projects from the last year.

01 — TDS

TDS is a Super Enterprise B2B Brand making the world’s largest companies and their employees safer through the delivery of access control, visitor management and life safety solutions.

Through a process of audits, interviews, trends research and brand workshops we worked with TDS to unearth their positioning – ‘Providing armour for the Super Enterprise’.

We designed a motion-based brand system to bring their positioning to life in a meaningful way that resonates with their Super Enterprise clients.

View the project →

02 – Kildare Crossings

Kildare Crossings is an ambitious mixed-use development in Kildare adjacent to Kildare Village and Kildare Town.

We named and designed the identity for this exciting new development.

03 – Equiendo

Equiendo are consultants and product developers specialising in providing solutions for large-scale telecoms companies around the world.
By using predictive analytics to provide actionable insights to their clients they enable them to future-proof their networks.

We partnered with Equiendo to create their positioning ‘Predictive analytics. Powering action. Future networks.’ providing them with a clear communications strategy.

View the project →

04 — ITIC

The Irish Tourism Industry Confederation (ITIC) represents the leading tourism interests and businesses throughout Ireland.

Having worked with ITIC on a number of projects over the past couple of years, we were tasked with designing their strategy report to 2025 which lays recommendations the government can invest in, maintain and implement to further the industry’s potential.

05 — Goshawk

Specialists in aircraft leasing, Goshawk is a young company led by a highly experienced team of aviation experts. In the five years since launch, Goshawk has become a top 10 lessor by acquiring a young portfolio of 222 aircraft, valued at over US $11.3bn.

Over the last year we have worked closely with them across print, digital and environmental communications to externalise what differentiated them from their international peers.

06 — Water Conservation


With the winter weather firmly in place it’s hard to imagine it was so hot during the summer that the country started running out of water!

To encourage people to conserve water at home and at work we launched a mini campaign with small changes that could make a big impact.

07 — Bewley’s

In 2018 Bewley’s became the first Irish company to launch 100% compostable coffee capsules.

We worked with Bewley’s on the packaging of these innovative pods that compost in only 12 weeks rather than the 500 years it takes other pods to breakdown!

08 — Bord na Móna

Positioning Bord na Móna Horticulture Professional for international success. ‘Enriching Life’s Essentials’ illustrates the benefits of using their raw material to improve yield… naturally.

Their premium products will improve the possibilities open to growing communities of the future, improving access to life essentials for everyone.

09 — IDI Mind Over Matter

The IDI national day of creativity in aid of mental health awareness took place on October 10th. Designers from the best agencies in Ireland donated their time to help raise money for Aware.

This year we were one of the gold sponsors for IDI Mind Over Matter 2018, where we supported the rebrand of the event, enabling it to have a strong and concise brand presence.

10 — 20×20

20×20 is a movement to champion girls and women in sport. To make them a greater part of who we are and what we follow in Irish culture.

By bringing together the media, Ireland’s sporting organisations and the Irish public they aim to achieve a genuine sea-change for women’s sport in Ireland.

We teamed with the 20×20 initiative to create a bold brand to reflect this ethos.

11 — Marianella

Marianella is a distinctive new development located in Rathgar, where we had the pleasure to create a signage system providing wayfinding information to help people navigate around the site.

12 – Energia & Ireland’s Most Christmassy Home

Lights, Christmas, Action! Ireland’s Most Christmassy Home saw the most passionate Christmas decoration aficionados from across the country battle it out to win the trophy, charity donation and accolades that go along with being named the Energia Ireland’s Most Christmassy Home!