Designing Meaningful Change
We work with organisations facing evolution, transformation and growth – partnering with leadership teams to bring clarity at moments of complexity and change.
As a brand-led change consultancy, we help organisations define what they stand for, where they are going and how they need to show up next. Through strategy, identity, voice and engagement, we build brands that bring clarity, align people and build lasting value.
Since 2012, we have partnered with global and local organisations to sharpen their positioning, strengthen their story and solve complex challenges. From shaping future visions to activating change across culture, communications and customer experience, we combine insight, creativity and practical know-how to help organisations turn ambition into action.
Because meaningful change happens when strategy, culture and communications move in the same direction — and when people believe in the brand they are building.
Our Capabilities
Meaningful change requires more than design. It takes clear strategy, strong ideas, and the ability to bring them to life across every touchpoint.
Brand Strategy
We define the foundations and direction that turn brand insight into clear, growth-driven action.
Brand Voice
We shape the language and tone that make every brand message sound unmistakably like you.
Brand Identity
We create names, identities, and visual systems people recognise, remember, and trust.
Employee Engagement
We build belief inside organisations so people understand, champion, and live the brand every day.
Brand Communications
We create stories and experiences that connect people to your strategy and bring your brand to life internally.
Senior team
Our team of strategists, designers, storytellers and researchers work together with one goal. To use brand as a catalyst for meaningful change.
Our Experience
We’ve helped organisations across energy, healthcare, agriculture, transport, professional services and non-profit — applying the same belief in meaningful change to very different challenges.
RichardsDee were a fantastic partner throughout our brand journey, bringing strategic clarity, creativity and real rigour to the process. They took the time to deeply understand our organisation, our roots and our future ambition, helping us create Kinisla and a brand platform that gives the business confidence and momentum for the next chapter. Deep Roots, Bold Moves captures the balance perfectly, honouring where we come from while setting us up to grow, compete and lead into the future.
Mary Buckley,
Communications Director, Kinisla
We approached RichardsDee for a refreshed visual identity and from the beginning, their team brought an impressive level of collaboration and design thinking to the table. They took the time to understand the firm and engaged us in a seamless, creative process that made us feel like true partners. The result is a striking and cohesive visual identity that not only aligns with our strategy but elevates how we’re perceived in the market. We couldn’t be happier with the outcome and the journey to get here.
Una Ryder,
Director of Marketing and Business Development, McCannFitzGerald
A collaborative process from the outset, RichardsDee worked hand in hand with our team to create a global brand fit to take us beyond the horizon, enabling us to define our unique role in the world. A brand that encapsulates and drives us – to inspire food and nourish life.
Catherine Keogh
Head of Corporate Affairs and Brand, Kerry
Awards
Our Studio
Our home is in the heart of Dublin. Our five-floor studio includes creative spaces, dedicated workshop rooms, and one of the best rooftop terraces in the city.
Interested in joining our team?
We’re always interested in meeting talented, ambitious people who are interested in creating change.
See open positions