Lakeland Dairies
Together for a Better Future
Challenge
In an industry undergoing significant change and transition, Lakeland Dairies—a farmer-owned global co-operative with a 130-year legacy—was continuing to grow and adapt. With increased internationalisation and a renewed strategy, the organisation needed to ensure that its people—across all locations and functions—were aligned and inspired by a common set of values. The challenge was to develop and embed these values in a way that felt authentic, actionable and lived day to day—not just words on a wall.
Solution
After supporting Lakeland Dairies in defining themes for their sustainable and strategic goals, we designed and facilitated a values-led engagement programme from the ground up. We began by developing a process that was participative and inclusive—interviewing leaders, listening to personal stories, and identifying the qualities that make Lakeland Dairies distinctive. These insights shaped the foundation of “Together for a Better Future. Our Values, Our Way.”
We then designed a full engagement strategy and facilitated every stage of the programme. This included the creation of ‘The Lakeland Story’ video, scripting and storyboarding from first principles, and leading senior-level workshops to align the CLT and SLT on messaging and behaviours. We created and facilitated Train-the-Trainer (TTT) sessions to cascade the programme across the entire organisation. Every element—from content to collateral to facilitation—was carefully crafted to empower leaders and connect people to purpose.
Deliverable
- Fully designed values engagement programme
- SLT, CLT, TTT and Employee engagement decks
- Custom workshop facilitation and training toolkits
- Values behaviour mapping and conversation templates
- ‘The Lakeland Story’ narrative and video
- Values recognition tools and visual assets
- Guidelines and implementation planning
- Facilitated workshops across leadership and operations
Value Add
We brought clarity, structure and momentum to a significant cultural initiative. Our role went beyond creative execution—we acted as strategic facilitators, trusted partners and cultural catalysts. The result was a unified, organisation-wide programme that empowered Lakeland Dairies’ leaders to champion their values and embed them meaningfully in everyday decisions, behaviours and culture.
