Power NI
Evolving a trusted brand for tomorrow.
Evolving Northern Ireland’s most trusted energy brand for a greener future.
Power NI is the leading and most trusted energy company supplying over xx% of the market powering over 500,000 homes, businesses and farms across Northern Ireland.
We unified brand identity, architecture, and customer communications — strengthening distinctiveness, digital experience, and engagement. The refreshed brand achieved sector-leading results in trust, recognition, and customer retention.
Our challenge was to evolve the brand identity without losing the band equity that had been built over the previous decade. And with high recall amongst customers it was important the evolution was sympathetic to the original mark and symbol.
As a key distinctive brand asset in the Power NI identity, the vibrant mark is a symbol of positive energy, vibrance, connection and community. To build equity in the symbol we reinvigorated the colours, redrew the wordmark lettering and created a system of graphic patterns and layouts taken directly from the vibrant mark.
By evolving the Power NI logo and using it to create brand equity throughout the look and feel the elements of the Power NI logo vibrant mark are used to create an overlapping pattern that is used throughout communications to strengthen the brand.
When evolving the Power NI logo and brand, we took the existing Power NI colours and developed them to work in harmony with the Energia Group colours.
The brand look and feel was developed to help communicate that Power NI is trusted to power NI into a greener energy future.
