Energia Rewards is the brand’s loyalty programme, offering members exclusive savings and curated offers from leading retail partners. But while the platform was trusted and widely used, it was under-performing as a brand and engagement driver.

A major platform upgrade became the catalyst to change that.

Rather than simply updating the technology, we reimagined Energia Rewards as a more visible, more emotional and more shareable part of the Energia experience — designed to increase log-ins, deepen loyalty and attract new members through desire, not just discounts.

The refreshed identity puts customers at the centre, combining expressive photography with energetic gradient backgrounds to create a sense of momentum, optimism and everyday reward. A dynamic sticker system was introduced to showcase partner brands and offers in a way that feels collectable, social and inherently shareable — turning rewards into content people want to pass on.

Crucially, the new messaging platform aligns Energia Rewards with Energia’s Future You brand campaign, positioning the programme not just as a way to save money, but as a way to enjoy more of life — from everyday essentials to memorable experiences.

The result is a loyalty platform that no longer sits in the background, but actively drives engagement, brand affinity and long-term customer value.