Energia Group
Energised for Better
Building one employer brand for 1,100 people across Energia and Power NI.
Energia Group’s people work in roles ranging from field engineering and customer care to trading and analytics. We helped the Group develop an employee value proposition: a clear expression of what makes it a meaningful place to work, for current employees and future talent.
The challenge
Across six very different employee groups, Energia needed more than a message about benefits. It needed a shared promise people could recognise in their own experience—one that would strengthen connection, reveal opportunities to grow and give them a reason to recommend the Group to others. The identity had to feel made for employees while remaining unmistakably part of Energia Group and its customer brands, Energia and Power NI.
The solution
We created Energised for Better, an employer brand connecting personal progress with the Group’s contribution to energy’s future. It also carries the promise of the Energy Moves Us recruitment campaign into the employee experience.
Four research-led pillars—Rewards, Opportunity, Connection and Impact—give teams a framework for telling stories relevant to different people.
A hand-painted Energised brings movement and individuality, grounded by the structured FOR BETTER. Colours drawn from the Energia and Power NI palettes connect the identity across the Group.
We brought the brand into workspaces, induction packs, manager briefings and campaign templates, giving HR, Brand and Internal Communications a platform to use beyond launch.
The result
Energised for Better was delivered in eight weeks and launched across Energia Group’s 1,100 employees. A follow-up survey achieved an 88% response rate.
The proposition has since become a platform for further employee communications. It has been used to introduce a career progression framework, connect the Group’s six Sustainable Development Goals to Global Goals Week, and show how individual roles contribute to its ESG commitments.
What began as an employer brand now gives the Group a consistent way to connect people’s work, opportunities and impact.
