We are ambitious
For clients, for brands, for ourselves, for the world.
Designed to design change
Founded in 2012, RichardsDee is an international brand agency that partners local and global brands to grow, transform and inspire. We genuinely bring together brand strategy, brand identity and brand experiences to position, express and create real action for brands.
The agency was built on a core belief; that design and creativity has the power to inspire positive change in businesses, brands and the world in which we live. Design that is purposeful and driven by insight inspires employees, changes perceptions and motivates customers – we call this Designing Meaningful Change.
Our beliefs
We design for purpose
Great ideas change the world, positively affecting human behaviour. We create with meaning.
We are curious and connected
We stay one step ahead, take initiative, challenge, grow together. Our experiences of the world inform our work.
We bring positive energy
It’s what makes the difference to the projects and the people we work with. We enjoy what we do, it shows, and it is infectious.
We live life
We work hard, but believe in balance. We produce great work when we are healthy, happy, sociable, inspired.
We are all for one
Collaboration, honesty, partnership and teamwork is central to our approach.
What we do
Brands who recognise the power of design work with us. Our ideas are underpinned by best thinking, world class tools and our ability to align the most diverse stakeholders behind common goals.
Our methodology establishes the principles to build strong brands, guide brand decisions, change perceptions and grow value.
Our creativity delivers brand experiences that build reputation and relevance. The agency brings insight, creativity and energy to our core areas of brand strategy, brand identity and brand experience.
Our international team have proven global brand experience and include strategists, designers, project managers and problem solvers.
Brand Strategy
We clarify purpose to guide brand decisions and shape perceptions.
Research & Insights
Brand Positioning
Brand FutureWorld™
Brand Architecture
Brand Identity
We create and manage brand identities that are distinctive and grow value.
Naming
Brand Identity
Visual Language
Brand Guidelines
Asset Management
Brand Experience
We deliver brand experiences that build reputation and relevance.
Marketing Communications
Internal Communications
Packaging
Retail & Brand Environments
Wayfinding & Signage