10 February 2013

Brand Strategist & Innovation Director Appointment with RichardsDee

by Celine Dee

RichardsDee are pleased to announce the appointment of Amanda Smith as Strategy and Innovation Director (Brand Strategist). Amanda joins us from leading global branding agency Landor.

With over 14 years of international branding experience ranging from large-scale global brands to highly targeted niche marketing, Amanda brings with her a vast knowledge of brand and communication strategies, consumer research and all stages of the creative process, from ideation to implementation.

Brand Strategist and client management consultant

Operating in hybrid strategic consultant and client management role, Amanda will be instrumental in building meaningful strategic and creative approaches to solve specific business and brand issues for all our clients.

This is a very significant appointment for us as we continue our growth, it strengthens our offering and expertise in all areas of brand strategy as well augmenting our senior team,

“This appointment will enable us to strengthen our brand strategy and ?innovation offer, services typically associated with larger and more established agencies. With Amanda’s top-tier global branding agency and brand strategist experience, clients will not only benefit from our “creative” driven approach to brand and business challenges, but also from thought leadership in strategy, planning and consumer insight.” Says Simon Richards – Creative Director