Print & Display are Ireland’s largest and longest established printers. With 40 years of expertise, Print & Display partner with Irish and international brands to design and deliver strategically impactful solutions into retail that deliver commercial success. Print & Display engaged RichardsDee to reposition the business and interrogate if the name and visual identity represents what the business does today. Thereafter the brief was to create a brand system and craft a visual language to reflect this new positioning and their big ambition for the future.
After interviewing and workshopping with stakeholders, customers and employees, we set about developing the positioning. We identified two prevalent themes within the company – a commitment to customer and craft for over 40 years and a determination to create visual impact at point of purchase. These two elements became the cornerstone of the story culminating in the new brand proposition ‘Creating Visual Impact Since 1970.
The ambition for the future extends far beyond Printing and Displaying, so we developed the name P+D which builds on the company’s history but establishes a platform for its next stage of evolution.
This new brand story enabled us to celebrate the creators, makers and contributors that make the company the success that it is. We commissioned brand photography that elevates the pride, passion, determination and commitment the designers; printers, structural designers and client people have in buckets.
The visual identity explores the idea of relationships; the relationship between the company and client and the relationship between print and digital. The ‘P+D’ letters were crafted as mirror images of each other reflecting the future commitment to both digital and print.
Colour inspiration was driven from P+D’s world, which is a world of fresh, confident and bold colour. Language and messaging was central in elevating the pride, care and creativity that is delivered daily. The new system is bold, full of personality and gives creative marketers a view of what one should expect when working with P+D.