Wexford offers heritage. Wexford offers natural beauty. Wexford offers welcome and international culture. Wexford has pretty much everything a visitor needs. What Wexford didn’t have is a cohesive central brand identity. Along with Wexford County Council, we set out to rectify that. We set about branding a destination.
Armed with our experience of a major tourism project in Ireland’s South East, we identified that Viking Wexford was distinctly different from the rest of the country. Wexford blended the old and the new in a uniquely exciting way. There is always a real-life modern buzz about this ancient place
When branding a destination, we look closely at heritage, history and the global present.
‘So Old, So New’ is our encapsulation of what Wexford represents; a proposition that roots Wexford in its local past but brings it bang up to date in the global present.
The brand identity we created is based around a Viking Script, illustrating a clear link to the town’s heritage. The ‘written’ style of the logotype is distinctive and invites ownership – it has a sense of place. A playful demeanour suggests enjoyment while allowing for abstraction and use as graphic devices.
It’s old. It’s new. Above all, it’s true.