Uniquely
An uncommon approach
SalesSense had established itself as a prominent outsourced sales partner with a track record for excellence. But as they expanded into new service areas, their name and visual identity no longer captured the full picture of who they were. Despite the organisation’s steady success, the brand needed a new identity that would communicate its broader scope of services, reflect its dynamic culture and enable its ambitious vision for the future.
Challenge
Transforming an established and reputable brand like SalesSense demanded the utmost care and precision. It needed to reflect its future strategy, achieve buy-in from senior leadership and retain the important long-term relationships the company had nurtured. The challenge was to evolve the brand in a way that highlighted its absolute dedication customer experience, its people-first philosophy and its trusted track record. Traits that made it a revered and uncommon in its arena.
Brand Voice Solution
We began by developing a powerful proposition, ‘Experience Uncommon’. This symbolised the core feature of the business: the different, elevated experiences each person had with the brand, whether as a client or employee. In conversations with stakeholders, the same adjectives kept surfacing—understanding, uncompromising, unparalleled. Seeing the pattern, we explored how it could shape the brand’s look and voice. This led to the name Uniquely, capturing their one-of-a-kind approach.
Delivery
The new name and rebrand surpassed expectations by achieving universal acceptance, establishing the brand as a core growth driver and setting the stage for Uniquely’s ambitious expansion. There was a 40% increase in brand recognition, 28% rise in new inquiries, 30% increase in website traffic and 40% increase in job applications.
