Uniquely
An uncommon approach
SalesSense had established itself as a prominent outsourced sales partner with a track record for excellence. But as they expanded into new service areas, their name and visual identity no longer captured the full picture of who they were. Despite the organisation’s steady success, the brand needed a new identity that would communicate its broader scope of services, reflect its dynamic culture and enable its ambitious vision for the future.
What we did:
Brand Strategy
- Positioning
- Personality & tone of voice
- Brand narrative
Brand Identity
- Naming
- Brand expressions & messaging
Brand Communications
- Internal communications
CASE STUDY
Uniquely — Experience Uncommon
CHALLENGE
Transforming an established andreputable brand like SalesSensedemanded the utmost care and precision.It needed to reflect its future strategy,achieve buy-in from senior leadership andretain the important long-termrelationships the company had nurtured.The challenge was to evolve the brand ina way that highlighted its absolutededication customer experience, itspeople-first philosophy and its trustedtrack record. Traits that made it a reveredand uncommon in its arena.
BRAND VOICE SOLUTION
We began by developing a powerfulproposition, ‘Experience Uncommon’. Thissymbolised the core feature of the business:the different, elevated experiences eachperson had with the brand, whether as aclient or employee. In conversations withstakeholders, the same adjectives keptsurfacing—understanding, uncompromising,unparalleled. Seeing the pattern, weexplored how it could shape the brand’s lookand voice. This led to the name Uniquely,capturing their one-of-a-kind approach.
DELIVERY
The new name and rebrand surpassedexpectations by achieving universalacceptance, establishing the brand as a coregrowth driver and setting the stage forUniquely’s ambitious expansion. There wasa 40% increase in brand recognition, 28%rise in new inquiries, 30% increase inwebsite traffic and 40% increase in jobapplications.
POST-PROJECT SUCCESS:
UNIQUELY IN THE NEWS
SalesSense International rebrands to Uniquely, announces 100 jobs
Newstalk Executive Chair: Gerard Teahon, CEO of Uniquely
Uniquely’s Rebrand and Creation of 100 Jobs: A Milestone Celebration
