Creatives Against Covid-19
Creatives Against Covid-19 was a global campaign originated by RichardsDee that called on the creative industry to design and donate inspiring posters of optimism, resilience, and hope, raising vital funds for ISPCC Childline and Women’s Aid.
Challenge
One word represented the challenge: COVID-19. However, that one word, which has become such a familiar part of all our lives, doesn’t tell you about the 40% surge in calls to Women’s Aid, the 30% increase in frightened children calling ISPCC Childline or the 30% increase in domestic abuse call outs by the Gardai.
Our intent was simple: bring global attention to the rise in domestic violence and child abuse during the pandemic while raising much needed funds for the organisations fighting on behalf of the most vulnerable in our society. It was against this context that Creatives Against Covid19 was born.
Solution
At the height of the pandemic, in a world put on pause, we developed the brief calling on the creative industry to design and donate inspiring posters of optimism, resilience, and hope, that we would sell online raising vital funds for ISPCC Childline and Women’s Aid.
To reframe the crisis into something more hopeful, we chose the campaign theme ‘Soon’. This moment in our lives would not last forever. Soon we would be reunited with our families and friends. Soon all the things we enjoyed most would resume. Soon, the pieces of our lives would fall back into place.
In the 7 short days the brief was live we received over 1,200 submissions from over 30 countries.
Within a week, we launched the online store going live with 1,278 prints for sale.
Our Instagram first campaign became an antidote to bad news, an explosion of colour and creativity, filling hearts and Instagram feeds across the globe with moments of hope, joy, and love. Within three weeks we had over 14,000 highly engaged followers who actively encouraged their networks to purchase.
We took the campaign to the streets with two pro bono partnerships. Dublin Bus showcased Creatives Against Covid-19 prints on 101 buses across Dublin City. Dentsu Aegis Network Ireland secured high-profile OOH spots across the country encouraging people to support the campaign.
As lockdown ended, we curated the biggest art exhibition of 2020 at the Guinness Storehouse titled Soon Is Now showcasing over 1,200 prints ensuring everyone that designed, or purchased, had free entry to experience what we collectively achieved under one iconic roof.
Meaningful Change
€235,000
Raised for ISPCC Childline and Women’s Aid
14,200
Instagram followers
1,278
Prints donated from over 30 countries.
1,608
Pro bono studio hours.
John Church, CEO ISPCC Childline | Celine Dee, Co-Founder RichardsDee | Sarah Benson, CEO Women’s Aid