Devenish Nutrition is focused on delivering sustainable agricultural solutions through innovative research and technology. A leader within the Agri-Technology industry, with big ambitions for future growth, Devenish Nutrition asked us to create a brand and creative strategy to help make that happen.
Through research with key stakeholders and customers, we identified that Devenish’s key differentiator was their focus on building long-term, mutually beneficial relationships that go beyond nutritional products and advice, but focus on adding value at every stage of the supply chain. Our brand proposition ‘beyond nutrition’ was born.
We simplified the name from ‘Devenish Nutrition’ to the shorter, more confident ‘Devenish’ accompanied by the substantiator ‘Beyond Nutrition’. Beyond Nutrition also formed the basis of our creative strategy and is translated throughout communications and key messaging to create clear space between them and their competition.
Galvanizing the group
Headquartered out of Belfast with a global footprint, Devenish wanted to build its corporate reputation worldwide and present itself and its portfolio of brands in a consistent manner throughout its 3 core markets: UK & Ireland, International and the USA.
A simple, yet impactful identity system was created using a masterbrand approach to focus on building the Devenish brand equity across the key geographies. This system has been rolled out across advertising and communication collateral, packaging and exhibition graphics to date.
In tandem with the identity creation, we guided an employee engagement strategy to align employees behind the company vision and bring the values to life in a meaningful and engaging way for everyone who worked in the organisation.
The refreshed visual and verbal identity showcases the forward thinking innovative approach the company takes to all challenges big or small, local or global and combines it with their deeply ingrained partnership ethos, to deliver a compelling and uniquely Devenish graphic language.