Dublin Airport
Branding the gateway to Ireland
Following the decision to elevate daa to a holding company made up of 4 distinct business units, of which Dublin Airport is one, Dublin Airport needed a clear and distinct brand identity that encapsulated its values, consolidated its national status and galvanised all employees behind a singular vision.
Following the decision to elevate daa to a holding company made up of 4 distinct business units, of which Dublin Airport is one, Dublin Airport needed a clear and distinct brand identity that encapsulated its values, consolidated its national status and galvanised all employees behind a singular vision.
Challenge
The brief was to develop a brand strategy, brand identity and a new visual system that would translate across Dublin Airport’s extensive real estate to present a truly cohesive brand experience.
With big ambitions for international growth, the new identity for Dublin Airport needed to represent a modern commercial airport, appeal to both consumer and business audiences and lead on the international tourism stage.
Solution
We adopted a highly participative and inclusive process, which ensured diverse stakeholders were involved from strategy through to research ensuring buy-in at every stage. The strategy unites all products and services under a unified master brand system.
The new identity has become a catalyst to rethink the physical environments and brand experiences and focus on creating an enhanced customer journey.
Results
Research confirms that the adoption of a master brand approach continues to simplify and enhance the customer experience.
In Year 1, Dublin Airport has ranked in top 20 of Ireland’s most reputable brands and was Winner of World Routes Marketing Award 2016.
51st and Green
We were tasked with creating a new experience for the new CPB lounge at Terminal 2 – your first steps into North America. Our role was to develop the lounge experience, name and direction, working with many stakeholders to achieve an experience that would establish the lounge as a goto destination when flying to USA. We introduced the idea of a fusion of America and Ireland, hence the name the evoking an American street address with clear references to both locations. This idea was the basis for all touch points including interiors, hospitality and communications.
