Lakeland Dairies
Together for a Better Future
Challenge
Lakeland Dairies, a farmer-owned global co-operative with a 130-year legacy, was at a pivotal moment in its evolution. With rapid growth, internationalisation and a renewed strategy, the organisation needed to ensure that its people—across all locations and functions—were aligned and inspired by a common set of values. The challenge was to develop and embed these values in a way that felt authentic, actionable and lived day to day, not just words on a wall.
Solution
RichardsDee was appointed to design and facilitate a values-led engagement programme from the ground up. We began with deep discovery—interviewing leaders, listening to personal stories, and identifying the characteristics that make Lakeland Dairies distinctive. These insights shaped “Together for a Better Future. Our Values, Our Way.”
We then designed a full engagement strategy and facilitated every stage of the programme. This included the creation of ‘The Lakeland Story’ video, scripting and storyboarding from first principles, and leading senior-level workshops to align the CLT and SLT on messaging and behaviours. We created and facilitated Train-the-Trainer (TTT) sessions to cascade the programme across the entire organisation. Every element—from content to collateral to facilitation—was carefully crafted to empower leaders and connect people to purpose.
Deliverable
- Fully designed values engagement programme
- ‘The Lakeland Story’ narrative and video
- SLT, CLT, TTT and Employee engagement decks
- Custom workshop facilitation and training toolkits
- Values behaviour mapping and conversation templates
- Values recognition tools, handouts, and visual assets
- Guidelines and implementation planning
- Facilitated workshops across leadership and operations
Value Add
We brought clarity, structure and momentum to a major cultural initiative. Our role went beyond creative execution—we acted as strategic facilitators, trusted partners and cultural catalysts. The result was a unified, organisation-wide programme that empowered Lakeland Dairies’ leaders to champion their values and embed them meaningfully in everyday decisions, behaviours and culture.