The Wheel
Reinventing the Wheel
The Wheel has been supporting the community, voluntary and charity sector since 1999 through representation, advocacy, research and development initiatives. It plays a vital role in Irish society, and is an organisation fiercely dedicated to achieving a more fair and just Ireland, for all. With a full-scale rebrand, The Wheel wished to make sense of their existing name, and affirm their position as The National Association of Community, Voluntary and Charitable Organisations of Ireland.
The Wheel has been supporting the community, voluntary and charity sector since 1999 through representation, advocacy, research and development initiatives. It plays a vital role in Irish society, and is an organisation fiercely dedicated to achieving a more fair and just Ireland, for all. With a full-scale rebrand, The Wheel wished to make sense of their existing name, and affirm their position as The National Association of Community, Voluntary and Charitable Organisations of Ireland.
Challenge
The Wheel has supported the community, charity and voluntary sector for over 20 years. While many organisations are aware of The Wheel, few understood its current, vital role in the shaping of Ireland’s community, charity and voluntary sector, and their brand identity, as it stood, didn’t reflect their strategic aims or greater purpose as an organisation.
We were tasked with creating a brand that positions The Wheel as The National Association of Community, Voluntary and Charitable Organisations of Ireland. One that emphasises their solidarity, professionalism and credibility without losing sight of their socially motivated purpose.
Solution
The Wheel’s new brand identity represents the dynamism and inclusivity at the core of the organisation, the diversity of its members and the service users they support, and most importantly, the active citizenship, in all forms, that The Wheel inspires and promotes through their vital work in the sector.
Constantly in motion, The Wheel’s new identity is active, and its elements take many forms, but are ultimately rooted in common features. This, together with our tagline “Stronger Charities. Stronger Communities.”, symbolises a shared vision of a more fair and just Ireland for all, that can only be achieved by actively working together towards positive social change.
