2 October 2013

Delivering new distributors to Bewley’s

by Celine Dee

We were commissioned by Bewley’s to develop an international customer acquisition campaign.

Customer acquisition campaign strategy

Targeting distributors whose customers had a thirst for authentic brands, we elevated the benefits of stocking Bewley’s in a compelling and engaging way. The piece was fully personalised and contained a letter and brochure. The campaign opened a dialogue with new customers, raised awareness of Bewley’s in new markets and resulted in the acquisition of new distributors.

Having recently completed a successful international customer acquisition campaign for Bewley’s, we’re ready for a cup of tea!