We are delighted to have been shortlisted for the Cannes Grey Lions competition. Putting some of the grey hairs and years of experience to good use, Steve and Simon developed a campaign for Alone that caught the judges attention.

An IAPI initiative, the Cannes Grey Lions competition is a pilot for seasoned veterans of the creative industries. Aligned to the concept established for Cannes Young Lions, the competition celebrates those in the industry over the age of 50 and seeks to combat stereotypes about age within our industry.

The competition brief was to create a campaign for Alone to motivate thousands of people to volunteer their friendship and support older people at home in their communities.