As RichardsDee closes in on its first decade in business, Celine was delighted to participate in the new season of Dublin BIC Start Up Nation Podcast with two formidable ladies Sheelagh Daly Entrepreneurship manager at Enterprise Ireland  and Deirdre Lyons Founder & CEO at Examfly. Celine discussed the challenges she has faced, how she has learnt to deal with them along the way and her view on why brand should be prioritised from the beginning of the start up journey. Thanks Conor Carmody for the opportunity.

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