8 May 2019

Steve Payne joins RichardsDee as Director of Brand Strategy

by Eavan Fallon

We are delighted to announce that Steve Payne has joined RichardsDee as Director of Brand Strategy bringing with him over 25 years experience in leading global brand programmes across Australia, Europe, the UK and Ireland.

Steve has consulted the leadership of the world’s most iconic brands and addressed business challenges across diverse sectors. Previous experience includes brand strategy, brand architecture and engagement programmes for British Airways, Kerry, GAA, ESB, An Post, Norwegian Airlines, 3 Mobile, National Lottery, GSK Global Innovation and Selfridges.

Steve has previously worked at Saatchi & Saatchi, Siegel & Gale, Futurebrand, Interbrand, Brand Union and most recently Genesis. He will oversee the quality and development of RichardsDee’s strategy projects globally.   

“I am delighted to work with the great talent at RichardsDee. Their ambition is one which sits well with me and one I can get behind and help steer; To Design Meaningful Change enabling organisations to evolve and grow, ultimately improving our experiences in work and life.”

Steve Payne, Director of Brand Strategy


“We are delighted to welcome someone of Steve’s calibre to the agency. His extensive experience and holistic perspective enables him to offer clients unparalleled brand guidance. The appointment reflects our ambition and continued international growth.”

Celine Dee, Co-Founder and Client Director