25 October 2016

Supporting the Design Community

by Celine Dee

We are always keen to support the design community and recently we set a brief and design workshop for ICAD’s Upstarts programme. The Upstarts programme is a great initiative for designers to pair with mentors and grow as creative and strategic thinkers.

The brief we set was based on whiskey gift packaging and the designers were given only one week to develop their ideas and present back to us. The energy and enthusiasm always impresses us and given the short period of time for the project, each designer developed and produced great thinking and creativity. We are looking forward to participating again next year and hoping to keep up with what these creatives do in the years to come.