Retail, Consumer & Lifestyle
Elevating experiences for brands that define how we live, work and play.
We create distinctive identities that set brands apart in competitive markets, driving loyalty and growth. As digitalisation, personalisation, sustainability and evolving consumer habits reshape industry norms, we guide brands through change with clear, creative and differentiated brand architectures.
Level Health
The simpler, smarter insurer.
Standing out and creating simplicity in the health insurance industry.
Horseware
Walk Your Own Path
Horseware Ireland is widely regarded as the world’s leading producer of premium horse rugs. As the business strategy evolved, we set about realigning their global brand strategy in preparation for growth across developing markets.
Bewley’s
Reinvigorating an iconic brand
Appointed to undertake a strategic brand review and subsequently rebrand Bewley’s, we focused on elevating the quality, craftsmanship, passion and elegance upon which the brand was founded.
International Living
Discover Your Place in the World
Architecting a seamless digital brand experience for one of the world’s leading overseas living advisors. With an estimated 9 million Americans living overseas, International Living needed a refreshed brand identity and digital strategy to future-proof and position itself for success.
Energia
Powering Energia’s brand into the future
Energia, Ireland’s greenest energy supplier provides energy to over 180,000 homes and businesses across Ireland. We partner with them to deliver strategic creative communications.
doddl
Switching mortgage. It's a doddl.
Brand strategy, naming and visual identity for a new financial startup. Ireland’s mortgage market needed an independent customer champion, someone on the side of the consumer, someone to make it easier to switch, saving time and money for the things...
Other sectors we specialise in
RichardsDee brought real energy, ambition and discipline to what was a complex, multifaceted, multi market brand project. Their best in class strategic brand thinking, with compelling creative execution has delivered real results for us. Their passion for our business and their ability to understand our business quickly is what sets them apart from anyone else.
Mark Saunders
Group Brand Director, Bewley’s
We came to RichardsDee with a requirement to build a new name and brand that would reflect our ambition for the offering we were bringing to market. RichardsDee immediately understood our vision, the quality of the creative meant that every meeting was exciting and the output of their thinking has resulted in a name we are proud to bring to market and that stands out in our sector.
Martina Hennessy
CEO, doddl
Having worked with RichardsDee on a number of repositioning projects in different organisations, their strength lies in uncovering hidden gems and using these to create unique insights, a compelling brand story and striking design elements. I always enjoy the dynamism, energy and collaborative approach they bring to everything they do.
Laura McDonnell
Strategic Marketing Manager, Horseware