Food & Agriculture
Growing success for brands that nourish and sustain our world.
We empower food and agri-businesses to thrive in times of transformation. As technological shifts, supply chain disruptions, and the demand for regenerative and sustainable innovation reshape the industry, we equip brands with strategies that position them for lasting success.
Kinisla
Deep Roots
Bold Moves
Rebranding Kerry Dairy Ireland for a new era of global ambition. Few brands can say they shaped an industry. For over half a century, Kerry Co-op stood at the centre of modern Irish dairy. Founded in the South West of...
Kerry
Evolving Kerry’s Masterbrand
for the Future of Sustainable Nutrition
Climate pressures, tightening regulations, rising health and wellness expectations and shifting consumer demands have raised the stakes – and while taste still reigns supreme, it is no longer the whole story. Kerry Group sits at the epicentre of these changing arenas.
Bretzel Bakery
How do you scale
a food brand without
losing its soul?
How do you scale a food brand nationally without losing the craft, character and credibility that made it special in the first place?
Origin Enterprises
Shaping the Future of Sustainable Land Use
Future proofing a global brand strategy and identity for a world leader in agriculture and living landscapes.
Terraplex
Advanced Technology. Productivity Accelerated.
Building a brand for the Midwest’s next autonomous and precision farming leader.
Article
How Strong Branding is Shaping the Future of Agriculture
We attended this year’s Commodity Classic in Denver – the premier farmer-led agricultural event in the US – to understand how agri-brands are using strategic branding to grow relevance, trust, and market impact in a rapidly evolving industry. This white paper, Standing...
BASF
A brand centric approach to crop protection and retailer relationships
As one of the big four crop protection companies in North America – BASF are a solutions-orientated brand rooted in innovation and connectedness.
Alltech
Working Together for a Planet of Plenty.
Delivering an inspiring creative strategy for a $3bn, 6,000 strong global leader.
Other sectors we specialise in
A collaborative process from the outset, RichardsDee worked hand in hand with our team to create a global brand fit to take us beyond the horizon, enabling us to define our unique role in the world. A brand that encapsulates and drives us – to inspire food and nourish life.
Catherine Keogh
Head of Corporate Affairs and Brand, Kerry
RichardsDee partnered with us to create a brand that is firmly focused on our vision for a world of abundance. The impacts following the programme have far surpassed our expectations; we now have a brand that galvanizes us to Work Together for a Planet of Plenty every single day.
Orla McAleer
Chief Marketing Officer, Alltech