Travel & Tourism
Empowering brands that connect our world.
We partner with travel and tourism businesses to align their brand with how the world moves. As digital transformation, cultural shifts and COVID-19 reshape our habits, we solve brand challenges with strategies that meet the demands and expectations of an evolving industry.
International Living
Discover Your Place in the World
Architecting a seamless digital brand experience for one of the world’s leading overseas living advisors. With an estimated 9 million Americans living overseas, International Living needed a refreshed brand identity and digital strategy to future-proof and position itself for success.
Meili
Rewriting the rules of mobility distribution
Developing the brand strategy and visual and verbal identity for the future of mobility distribution.
Dublin Airport
Branding the gateway to Ireland
Following the decision to elevate daa to a holding company made up of 4 distinct business units, of which Dublin Airport is one, Dublin Airport needed a clear and distinct brand identity that encapsulated its values, consolidated its national status...
Dublin Bus
Creating Dublin’s leading orientation brand
DoDublin is Dublin’s original sightseeing tour company entertaining visitors since 1988. Nineteen years after launching, the brand wanted to reassert its leadership, elevate a growing portfolio of products and provide a seamless and consistent experience across all customer touch points.
Fáilte Ireland
Refreshing Ireland’s
National Tourism Authority
As Ireland’s National Tourism Development Authority since 2003, Fáilte Ireland needed an evolved visual identity flexing its heritage into the future and expressing its position as the leading authority in cultivating a thriving and sustainable tourism industry for Ireland.
Article
New brand identity for discoverireland.ie
Discover Ireland is the consumer-facing brand of Fáilte Ireland, Ireland’s Tourism Development Authority. This familiar household name and brand identity had been in existence for many years, but it was time for Discover Ireland to be brought up to date...
Other sectors we specialise in
Over the years we have worked with a lot of agencies. RichardsDee have been the only ones to gain an incredible understanding of our complex business and to completely capture what we were looking for (including what we didn’t know we needed). I loved every interaction with the team. Their passion and creatively is infectious.
As a company we’re thrilled with the outcome. They delivered something more than we could have hoped for, something we’re beyond proud of. I look forward to working with the team at RichardsDee on more projects in the future.
Lynn Ferrari
Director of Digital Experience, International Living
The refresh of Fáilte Ireland’s visual identity has helped reconfirm our organisation’s priorities and goals – reinforcing collaboration, action and integrity.
From the start, the team brought their incredible design expertise and understanding of distinctive brand assets to the table, resulting in a visual identity that moves the organisation forward in a way that is truthful to our role and focus.
Fiona Knox
Marketing Manager, Fáilte Ireland
Success for this project was to build on the existing brand, connect with new audiences and become more meaningful to our existing customers. The process was inclusive and the output ensured that these business objectives were delivered. Our brand story is now a point of difference in the marketplace and has given us a superb foundation to build on. The team at RichardsDee brought an excellent, highly creative and commercial solution and delivered completely on all requirements. We are looking forward to the next chapter with RichardsDee.
Yvonne Boyle
Commercial Director, Travel Department