Designing Meaningful Change
We combine strategic and creative thinking to connect brand to business strategy enabling multinational organisations to reach their full potential.
Brand-led change
Brand
Strategy
Developing the process and foundations to navigate and set direction for brand-led decisions.
Brand
Design
Creating and developing the names, identities and assets to express and experience the brand, established by the brand and business strategy.
Brand
Engagement
Internal activities and communications to motivate, energise and guide employees on why and how to champion and articulate your brand.
Brand
Communications
External communications and activities within marketplaces to build loyalty and create standout customer experiences.
Selected work
Level Health
The simpler, smarter insurer.
Standing out and creating simplicity in the health insurance industry.
Terraplex
Advanced Technology. Productivity Accelerated.
Building a brand for the Midwest’s next autonomous and precision farming leader.
International Living
Discover Your Place in the World
Architecting a seamless digital brand experience for one of the world’s leading overseas living advisors. With an estimated 9 million Americans living overseas, International Living needed a refreshed brand identity and digital strategy to future-proof and position itself for success.
Kerry
Beyond the Horizon
Global rebrand of a €7.2 billion company with a workforce of over 22,000 people. Kerry needed to refresh and future proof its global brand strategy and identity to support its business intent and ambition.
BASF
A brand centric approach to crop protection and retailer relationships
As one of the big four crop protection companies in North America – BASF are a solutions-orientated brand rooted in innovation and connectedness.
Uniquely
Experience Uncommon
Creating a distinctive brand identity centred around experience
Uisce Éireann
Transforming Ireland’s national water utility
Creating a galvanising, fluid and unifying new brand system. One as vitalising as the services Uisce Éireann delivers.
Debra
Uniting for Change
Creating a brand of bold hope for everyone with skin as fragile as a butterfly wing.
NBI
Building a Limitless Ireland
Brand strategy, naming and brand identity for one of the most ambitious government broadband plans in the world, NBI is building the foundations of a limitless future for citizens across Ireland, irrespective of where someone choses to live.
A collaborative process from the outset, RichardsDee worked hand in hand with our team to create a global brand fit to take us beyond the horizon, enabling us to define our unique role in the world. A brand that encapsulates and drives us – to inspire food and nourish life.
Catherine Keogh
Head of Corporate Affairs and Brand, Kerry
RichardsDee partnered with us from the early stages of the BID process to develop a compelling brand that would reflect our vision for a more equal society. Their diligence, strategic approach and creativity were second to none through the entire process.
Peter Hendrick,
CEO, NBI
RichardsDee built a brand for Openet that has elevated our standing in the market. The brand idea demonstrates who we really are and what we stand for. This has given the company more pride and self-belief. RichardsDee deliver results and are a pleasure to work with.
Niall Norton,
CEO, Openet