Designing Meaningful Change

We combine strategic and creative thinking to connect brand to business strategy enabling multinational organisations to reach their full potential.

Brand-led change

Brand
Strategy

Developing the process and foundations to navigate and set direction for brand-led decisions.

Brand
Design

Creating and developing the names, identities and assets to express and experience the brand, established by the brand and business strategy.

Brand
Engagement

Internal activities and communications to motivate, energise and guide employees on why and how to champion and articulate your brand.

Brand
Communications

External communications and activities within marketplaces to build loyalty and create standout customer experiences.

Selected work

  • International Living

    Discover Your Place in the World

    Architecting a seamless digital brand experience for one of the world’s leading overseas living advisors. With an estimated 9 million Americans living overseas, International Living needed a refreshed brand identity and digital strategy to future-proof and position itself for success.

  • Institute of Directors Ireland

    Positioning IoD Ireland as the
    go-to network for ambitious leaders

    Through a revitalised brand system, our objective was to position the Institute of Directors Ireland as a brand known for its knowledge, expertise and inclusive network of leading business minds.

  • BASF

    A brand centric approach to crop protection and retailer relationships

    As one of the big four crop protection companies in North America – BASF are a solutions-orientated brand rooted in innovation and connectedness.

  • Uniquely

    Experience Uncommon

    Creating a distinctive brand identity centred around experience

  • Uisce Éireann

    Transforming Ireland’s national water utility

    Creating a galvanising, fluid and unifying new brand system. One as vitalising as the services Uisce Éireann delivers.

  • Debra

    Uniting for Change

    Creating a brand of bold hope for everyone with skin as fragile as a butterfly wing.

  • Meili

    Rewriting the rules of mobility distribution

    Developing the brand strategy and visual and verbal identity for the future of mobility distribution.

  • Palm Logistics

    Reimagining the future of logistics

    Communicating a new brand positioning for an established logistics park centred around people, planet and progress.

  • Alltech

    Working Together for a Planet of Plenty.

    Delivering an inspiring creative strategy for a $3bn, 6,000 strong global leader.