Designing Meaningful Change
We combine strategic and creative thinking to connect brand to business strategy enabling multinational organisations to reach their full potential.
Brand-led change
Brand
Strategy
Developing the process and foundations to navigate and set direction for brand-led decisions.
Brand
Design
Creating and developing the names, identities and assets to express and experience the brand, established by the brand and business strategy.
Brand
Engagement
Internal activities and communications to motivate, energise and guide employees on why and how to champion and articulate your brand.
Brand
Communications
External communications and activities within marketplaces to build loyalty and create standout customer experiences.
Selected work
International Living
Discover Your Place in the World
Architecting a seamless digital brand experience for one of the world’s leading overseas living advisors. With an estimated 9 million Americans living overseas, International Living needed a refreshed brand identity and digital strategy to future-proof and position itself for success.
Institute of Directors Ireland
Positioning IoD Ireland as the
go-to network for ambitious leaders
Through a revitalised brand system, our objective was to position the Institute of Directors Ireland as a brand known for its knowledge, expertise and inclusive network of leading business minds.
BASF
A brand centric approach to crop protection and retailer relationships
As one of the big four crop protection companies in North America – BASF are a solutions-orientated brand rooted in innovation and connectedness.
Uniquely
Experience Uncommon
Creating a distinctive brand identity centred around experience
Uisce Éireann
Transforming Ireland’s national water utility
Creating a galvanising, fluid and unifying new brand system. One as vitalising as the services Uisce Éireann delivers.
Debra
Uniting for Change
Creating a brand of bold hope for everyone with skin as fragile as a butterfly wing.
Meili
Rewriting the rules of mobility distribution
Developing the brand strategy and visual and verbal identity for the future of mobility distribution.
Palm Logistics
Reimagining the future of logistics
Communicating a new brand positioning for an established logistics park centred around people, planet and progress.
Alltech
Working Together for a Planet of Plenty.
Delivering an inspiring creative strategy for a $3bn, 6,000 strong global leader.
A collaborative process from the outset, RichardsDee worked hand in hand with our team to create a global brand fit to take us beyond the horizon, enabling us to define our unique role in the world. A brand that encapsulates and drives us – to inspire food and nourish life.
Catherine Keogh
Head of Corporate Affairs and Brand, Kerry
RichardsDee partnered with us from the early stages of the BID process to develop a compelling brand that would reflect our vision for a more equal society. Their diligence, strategic approach and creativity were second to none through the entire process.
Peter Hendrick,
CEO, NBI
RichardsDee built a brand for Openet that has elevated our standing in the market. The brand idea demonstrates who we really are and what we stand for. This has given the company more pride and self-belief. RichardsDee deliver results and are a pleasure to work with.
Niall Norton,
CEO, Openet