Yesterday marked the official launch of Ireland’s Biggest Coffee Morning for Hospice, together with Bewley’s. Ireland’s Biggest Coffee Morning, the country’s longest running one-day charity event has raised over €35 million for vital hospice and homecare services across the country.
Campaign ambassadors Brendan Gleeson and Clelia Murphy were on hand to help launch the event at St. Francis Hospice in Blanchardstown. We’ve been working with Bewley’s and the hospice and homecare groups on the campaign since we rebranded it in 2016 and are delighted to once again be involved in such a great cause.
We hope you’ll join us on Thursday September 20th to help make 2018 Ireland’s Biggest Coffee Morning ever.
We are delighted to have won four awards out of four categories entered in the ninth annual Transform Awards Europe. Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists in international branding.
The 2018 Awards celebrated outstanding branding and rebranding projects from the UK and Europe. The awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications.
Our work was recognised in the following categories:
Best Brand Evolution
Best Creative Strategy
Best Visual Identity in the Travel Leisure and Tourism Sector
Best Visual Identity from a Charity, NGO or Not-For-Profit
“We are delighted to have won four awards out of the four categories we entered at this year’s Transforms. The Transform Awards are important awards for us for many reasons; a key one being the way their jury is structured by client side professionals who vote on commercial performance and disruption balanced with excellence in execution. This is our second consecutive year of wins which speaks volumes about the energy, focus and determination of both our own teams and those of DoDublin, Dublin Bus, Bewley’s and Hospice with whom we celebrate this great achievement.” Celine Dee, Co-Founder, RichardsDee
Our work with Dublin Bus on DoDublin has been won awards for Best Brand Evolution, Best Creative Strategy and Best Visual Identity in the Travel Leisure and Tourism Sector.
Our work with Bewley’s and Hospice on Ireland’s Biggest Coffee Morning for hospice won a bronze for Best Visual Identity from a Charity, NGO or Not-For-Profit category.
Transform is a publishing and events brand dedicated to the global rebranding and brand development industry. The Transform Awards celebrate the best in rebranding, employer brand strategy and brand development in Europe.
“Internationally, rebranding and brand development has become a catalyst for successful business. As opportunities ripen, this year’s Transform Awards Europe 2018 celebrates the leaps and bounds that brand development work is continuing to make. The winners represent not only the impact of imagination, but also how creativity can elegantly meet strategy, thriving on nostalgia, mystery and striking imagery.” Andrew Thomas, Transform
Ireland’s Biggest Coffee Morning for Hospice together with Bewley’s, is 25 years old this year. In over two decades, Ireland’s longest running one day charity event has raised over €32 million for hospice care nationwide and served over 16 million cups of coffee.
We were appointed to refresh the campaign strategy and creative in 2016 which led to the campaign achieving the best results ever and winning an AIM Award for CSR. The bar was set high for our 2017 campaign which took place yesterday in homes, businesses and hospices all over the country. We planned our RD coffee morning months ago which included a highly competitive studio bake off, and we were delighted to host our agency neighbours in Portobello who supported us to raise funds for our local hospice, Our Lady’s Hospice in Harold’s Cross.
With more passionate brand ambassadors coming on board, strong commitment from hospices all over the country and of course Bewley’s commitment to drive this campaign forward every year, we are excited to see the results of 2017 in coming weeks.
If you haven’t already donated, there is still time simply text COFFEE to donate 50300.
In March, Bewley’s won gold at the AIM’s for Corporate Social Responsibility for Ireland’s Biggest Coffee Morning for Hospice.
Ireland’s Biggest Coffee Morning for Hospice is Ireland’s longest running one day charity event and has raised over €32 million for hospice over the past 20 years.
As Bewley’s brand partners, we developed the campaign strategy, refreshed positioning and the creative execution and worked tirelessly with a working group comprised of of St. Francis Hospice, Our Lady’s Hospice, regional hospices, Bewley’s and MKC to ensure the campaign achieved the success and recognition it deserved.
