3 for 3 at the 2024 Transform Awards

3 wins for our work with Debra Ireland.

After a short stopover in London for the prestigious 2024 Transform Awards, we were honoured to receive gold for our work with Debra Ireland. 

The Transform Awards are one of the most celebrated accolades in branding, their focus on impact and performance over style and aesthetics setting them apart. This is incredibly important for us at RichardsDee as our primary purpose is to Design Meaningful Change for clients and their businesses.

That’s why when Debra won 3 of 3 nominations, we were delighted not only for the recognition of our partnership but for the amplification of the invaluable work they do for people affected by Epidermolysis Bullosa. This small but mighty organisation works tirelessly to transform the lives of people affected by this skin condition, raising essential funds and support for a cure. The visual shift towards positivity and empowerment now makes it an inspiring resource for families and people who live with all forms of EB.

As brand partners, we are thrilled by this acknowledgement and opportunity for the brand to continue bringing bold hope to everyone with skin as fragile as a butterfly wing.

We are delighted to win in the following categories:  

🥇 Gold for Best Use of a Visual Property   

🥈 Silver for Best Creative Strategy   

🥈 Silver for Best Visual Identity by a Charity or NGO 

 
What the judges had to say:  

“In an increasingly alarming and alarmist world, charity communications often compete for the most emotive real estate. Debra, the charity supporting people suffering from epidermolysis bullosa, recognised that this wasn’t an effective strategy to serve all members of its community. Instead of focusing on suffering, they changed the narrative. It delivered a message documenting the fragility of the skin of those affected. The butterfly – beautiful, ephemeral – was the perfect visual representative.” 

“I love, love, love this rebrand. It’s inclusive and beautifully crafted.”  


We would also like to congratulate all involved and hope to be back next year.

RD Rewind – October


At RichardsDee, the team are working across a diverse range of branding programmes so we’ve created RD Rewinds; a way to showcase the projects we’ve been proud to lead over the month. First up, October!

SEAI Energy Awards

The SEAI Sustainable Energy Awards recognise and reward excellence in all aspects of energy efficiency and renewable energy. As proud brand partners to SEAI, we’ve worked on this critical showcase of energy innovation and sustainable energy for over five years. From event branding and stage design, to signage and presentation development, we were delighted to support on this year’s event which saw Veolia, Bus Éireann, Johnson & Johnson Vision Care Ireland and Wren Urban Nest amongst the worthy winners. A huge congratulations again to all those who were nominated, and to all of this year’s winners!

Furthr Festival

October 21st saw over 1,600 ambitious founders, investors and enterprises gather at Furthr Festival to explore global challenges and the role of tech in finding the solutions. With over 100 speakers across five stages it was a high octane day focused on big topics like opportunity drivers, scaling businesses, sustainable innovation and emerging tech. Having led the rename and rebrand of Dublin BIC to Furthr, we were delighted to develop the name, proposition, identity, architecture and experience for Furthr Festival. A destination that really celebrates where Innovation, Tech and Sustainability collide.

Read more about the rebrand here.

RichardsDee wins 4 awards at Transform Awards

We are delighted to have won four awards out of four categories entered in the ninth annual Transform Awards Europe. Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists in international branding.

The 2018 Awards celebrated outstanding branding and rebranding projects from the UK and Europe. The awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications.

Our work was recognised in the following categories:

  1. Best Brand Evolution
  2. Best Creative Strategy
  3. Best Visual Identity in the Travel Leisure and Tourism Sector
  4. Best Visual Identity from a Charity, NGO or Not-For-Profit

“We are delighted to have won four awards out of the four categories we entered at this year’s Transforms. The Transform Awards are important awards for us for many reasons; a key one being the way their jury is structured by client side professionals who vote on commercial performance and disruption balanced with excellence in execution. This is our second consecutive year of wins which speaks volumes about the energy, focus and determination of both our own teams and those of DoDublin, Dublin Bus, Bewley’s and Hospice with whom we celebrate this great achievement.”
Celine Dee, Co-Founder, RichardsDee

Our work with Dublin Bus on DoDublin has been won awards for Best Brand Evolution, Best Creative Strategy and Best Visual Identity in the Travel Leisure and Tourism Sector.

Read the full case study here.


Our work with Bewley’s and Hospice on Ireland’s Biggest Coffee Morning for hospice won a bronze for Best Visual Identity from a Charity, NGO or Not-For-Profit category.

Read the full case study here.


About Transform Awards

Transform is a publishing and events brand dedicated to the global rebranding and brand development industry. The Transform Awards celebrate the best in rebranding, employer brand strategy and brand development in Europe.

“Internationally, rebranding and brand development has become a catalyst for successful business. As opportunities ripen, this year’s Transform Awards Europe 2018 celebrates the leaps and bounds that brand development work is continuing to make. The winners represent not only the impact of imagination, but also how creativity can elegantly meet strategy, thriving on nostalgia, mystery and striking imagery.”
Andrew Thomas, Transform

 

RichardsDee shortlisted for FOUR Transform Awards

We are excited to announce that we have been shortlisted for FOUR Transform Europe Awards. The global brand development awards recognise creativity and strategic thought, and place real emphasis on the impact of the work.

“The calibre of submissions has been outstanding and this year has been very competitive. It is absolutely fantastic to see RichardsDee once more reach the shortlist in not just one, but four categories.”
Andrew Thomas, Transform

Our work with Dublin Bus on DoDublin has been shortlisted for Best Brand EvolutionBest Creative Strategy and Best Visual Identity in the Travel Leisure and Tourism Sector. Read the full case study here.


Our work with Bewley’s on Ireland’s Biggest Coffee Morning for hospice has been shortlisted for Best Visual Identity from a Charity, NGO or Not-For-Profit category. Read the full case study here.


“We are delighted to be shortlisted again for awards that recognise the transformative impact branding has on business, and industry. The Transform Awards are important awards for us for many reasons; a key one being the way their jury is structured by client side professionals who vote on commercial performance and disruption balanced with excellence in execution. This is our second consecutive year in the shortlist which is testament to the energy, focus and determination of both our own team and the clients who trust us with their brands”
Celine Dee, Co-Founder, RichardsDee


About Transform Awards

Transform is a publishing and events brand dedicated to the global rebranding and brand development industry. The Transform Awards celebrate the best in rebranding, employer brand strategy and brand development in Europe.

“Internationally, rebranding and brand development has become a catalyst for successful business. As opportunities ripen, this year’s Transform Awards Europe 2018 shortlist catalogues the leaps and bounds that brand development work is continuing to make. The shortlists quintessentially represent not only the impact of imagination, but also how creativity can elegantly meet strategy, thriving on nostalgia, mystery and striking imagery.”
Andrew Thomas, Transform

RichardsDee and Bord na Móna shortlisted for Transform Europe Award

We are delighted to announce that we have been shortlisted for a very prestigious Transform Europe Award. The global brand development awards recognise creativity and strategic thought, and place real emphasis on the impact of the work.

The rebrand of Bord na Mona has been shortlisted in the ‘Best brand development project to reflect changed mission/values/positioning’ category with four other global brands and the awards ceremony is being hosted in London on March 30th. 

‘We are delighted to be shortlisted for awards that recognise the transformative impact branding has on business, and industry. The positive results reflect the energy, focus and determination of the combined Bord na Móna and RichardsDee team throughout the process’

Celine Dee, CoFounder, RichardsDee