Category: Awards

3 for 3 at the 2024 Transform Awards

Posted on by Simon Richards

3 wins for our work with Debra Ireland.

After a short stopover in London for the prestigious 2024 Transform Awards, we were honoured to receive gold for our work with Debra Ireland. 

The Transform Awards are one of the most celebrated accolades in branding, their focus on impact and performance over style and aesthetics setting them apart. This is incredibly important for us at RichardsDee as our primary purpose is to Design Meaningful Change for clients and their businesses.

That’s why when Debra won 3 of 3 nominations, we were delighted not only for the recognition of our partnership but for the amplification of the invaluable work they do for people affected by Epidermolysis Bullosa. This small but mighty organisation works tirelessly to transform the lives of people affected by this skin condition, raising essential funds and support for a cure. The visual shift towards positivity and empowerment now makes it an inspiring resource for families and people who live with all forms of EB.

As brand partners, we are thrilled by this acknowledgement and opportunity for the brand to continue bringing bold hope to everyone with skin as fragile as a butterfly wing.

We are delighted to win in the following categories:  

🥇 Gold for Best Use of a Visual Property   

🥈 Silver for Best Creative Strategy   

🥈 Silver for Best Visual Identity by a Charity or NGO 

 
What the judges had to say:  

“In an increasingly alarming and alarmist world, charity communications often compete for the most emotive real estate. Debra, the charity supporting people suffering from epidermolysis bullosa, recognised that this wasn’t an effective strategy to serve all members of its community. Instead of focusing on suffering, they changed the narrative. It delivered a message documenting the fragility of the skin of those affected. The butterfly – beautiful, ephemeral – was the perfect visual representative.” 

“I love, love, love this rebrand. It’s inclusive and beautifully crafted.”  


We would also like to congratulate all involved and hope to be back next year.

RichardsDee shortlisted for FOUR Transform Awards

Posted on by Celine Dee

We are excited to announce that we have been shortlisted for FOUR Transform Europe Awards. The global brand development awards recognise creativity and strategic thought, and place real emphasis on the impact of the work.

“The calibre of submissions has been outstanding and this year has been very competitive. It is absolutely fantastic to see RichardsDee once more reach the shortlist in not just one, but four categories.”
Andrew Thomas, Transform

Our work with Dublin Bus on DoDublin has been shortlisted for Best Brand Evolution, Best Creative Strategy and Best Visual Identity in the Travel Leisure and Tourism Sector. Read the full case study here.

Our work with Bewley’s on Ireland’s Biggest Coffee Morning for hospice has been shortlisted for Best Visual Identity from a Charity, NGO or Not-For-Profit category. Read the full case study here.

“We are delighted to be shortlisted again for awards that recognise the transformative impact branding has on business, and industry. The Transform Awards are important awards for us for many reasons; a key one being the way their jury is structured by client side professionals who vote on commercial performance and disruption balanced with excellence in execution. This is our second consecutive year in the shortlist which is testament to the energy, focus and determination of both our own team and the clients who trust us with their brands”
Celine Dee, Co-Founder, RichardsDee

About Transform Awards

Transform is a publishing and events brand dedicated to the global rebranding and brand development industry. The Transform Awards celebrate the best in rebranding, employer brand strategy and brand development in Europe.

“Internationally, rebranding and brand development has become a catalyst for successful business. As opportunities ripen, this year’s Transform Awards Europe 2018 shortlist catalogues the leaps and bounds that brand development work is continuing to make. The shortlists quintessentially represent not only the impact of imagination, but also how creativity can elegantly meet strategy, thriving on nostalgia, mystery and striking imagery.”
Andrew Thomas, Transform

Irish Fundraising Awards supplier of the year nomination!

Posted on by Simon Richards

We’re delighted to learn that we’ve just been shortlisted for ‘Supplier of the Year’ at the Irish Fundraising Awards, 2014.

As the only design and branding agency in the running, the nomination highlights our passion for our work with not for profit organisations.

The Irish Fundraising Awards notes that this award will recognise the best supplier to a non-profit organisation who has delivered exceptional service by assisting fundraisers to meet and exceed their income targets through a range of innovative and competitively priced activities.

We’re really looking forward to the ceremony and to meet other people passionate about their role in the Irish Fundraising sector. The key note speaker on the night is award wining journalist Orla Tinsley who began campaigning for the rights of Cystic Fibrosis in 2005 and was awarded the Rehab Young Person of the Year in 2008. The following year, Orla was named Overall Woman of the Year by Irish Tatler.

Enabling Social Impact Campaign takes gold at the Irish Sponsorship Awards

Posted on by Simon Richards

We are delighted that Ulster Bank won the Best Cause Sponsorship Award last week for the ‘Enabling Social Impact Campaign’, a campaign we developed the strategy, creative, copy and communications for.

Ulster Bank Social Impact Award

We were approached by the team at Ulster Bank to develop a campaign to support the brand’s sponsorship of The Wheel Conference. The Wheel is an annual event that brings the Not For Profit community together delivering the latest thinking about the community’s work to deliver positive social change.

Ulster Bank commissioned research to better understand how to meet the needs of the sector. We distilled the research into a key insight; that all NFP’s irrespective of lifestage or age are bonded by a common goal, that of making a difference, or creating social impact. Ulster Bank have long been committed to Not For Profits in Ireland and continue to offer support, information and products specifically suited to the sector to help facilitate real change. Ulster Bank’s committment to the sector allowed us to create the campaign platform ‘Enabling Social Impact’. The over riding campaign look and feel and messaging was executed across all communications for the event including digital display ads, social media, event brochures, press ads, environmental graphics, a 5 minute video that was played on the day.