Tag: furthr

RD Rewind – October

Posted on by Celine Dee


At RichardsDee, the team are working across a diverse range of branding programmes so we’ve created RD Rewinds; a way to showcase the projects we’ve been proud to lead over the month. First up, October!

SEAI Energy Awards

The SEAI Sustainable Energy Awards recognise and reward excellence in all aspects of energy efficiency and renewable energy. As proud brand partners to SEAI, we’ve worked on this critical showcase of energy innovation and sustainable energy for over five years. From event branding and stage design, to signage and presentation development, we were delighted to support on this year’s event which saw Veolia, Bus Éireann, Johnson & Johnson Vision Care Ireland and Wren Urban Nest amongst the worthy winners. A huge congratulations again to all those who were nominated, and to all of this year’s winners!

Furthr Festival

October 21st saw over 1,600 ambitious founders, investors and enterprises gather at Furthr Festival to explore global challenges and the role of tech in finding the solutions. With over 100 speakers across five stages it was a high octane day focused on big topics like opportunity drivers, scaling businesses, sustainable innovation and emerging tech. Having led the rename and rebrand of Dublin BIC to Furthr, we were delighted to develop the name, proposition, identity, architecture and experience for Furthr Festival. A destination that really celebrates where Innovation, Tech and Sustainability collide.

Read more about the rebrand here.

Event branding that goes Furthr…

Posted on by Simon Richards

Over the last year we have been working with the ambitious team at DublinBic to reposition, rename, and rebrand the organisation to become Furthr. One of its core brand expressions is the annual conference for start-ups, entrepreneurs, and investors, which features a new brand name and event branding – Furthr Festival. 

Previously, this event was branded as ‘Futurescope’, with little reference to DublinBic. One of our recommendations was that this popular event should be a key expression of DublinBic and that they possess greater ownership and affinity to it. In doing this, the organisation achieves the awareness, takes command of this reputation-building event and obtains recognition for producing such a high-profile event.

In developing the brand for Furthr Festival and other events, our approach can be simplified to 5 key principles:

1: Invest in the master / parent brand 
Be proud of your own brand and the hard work put into making events happen. Take ownership and ensure your reputation, awareness and brand value grows rather than trying to build a new event brand that ultimately is creating its own destiny. It is ok to create standalone event brands if the parent brand wants little association with it, for reasons to do with risk, independence, or investment.

2: Know your audience 
Events have to reach many audiences, from academia to working professionals, specialists to a broad range of industry expertise. Ensure that you can create targeted communication to the audiences you want to reach and that these communications are interesting and motivating to them.

3: Invest key visuals 
Consistency of imagery is central to being remembered and getting cut-through. Develop a key visual as the foundation for the look and feel and a brand expression system can build form the key visuals to flex across many channels and communication touch points.

4: Focus on brand voice 
From headlines to emails, how you motivate audiences to engage and maintain a consistent communication trail without becoming monotonous is key to establishing a clear and identifiable personality for your brand. Your tone of voice is integral to your impact, so make sure you are communicating with your brand character in mind.

5: Make a plan and ensure you have the capabilities for ongoing marketing
Develop a comms plan early on which deals with the many channels, and give thought to building awareness, consideration, purchasing, attending, and advocacy. Ensure you have the resources or a partner to assist in building and creating communications in an ongoing business.

Furthr festival happens this Friday.