Tag: Signage

RD Rewind – October

Posted on by Celine Dee


At RichardsDee, the team are working across a diverse range of branding programmes so we’ve created RD Rewinds; a way to showcase the projects we’ve been proud to lead over the month. First up, October!

SEAI Energy Awards

The SEAI Sustainable Energy Awards recognise and reward excellence in all aspects of energy efficiency and renewable energy. As proud brand partners to SEAI, we’ve worked on this critical showcase of energy innovation and sustainable energy for over five years. From event branding and stage design, to signage and presentation development, we were delighted to support on this year’s event which saw Veolia, Bus Éireann, Johnson & Johnson Vision Care Ireland and Wren Urban Nest amongst the worthy winners. A huge congratulations again to all those who were nominated, and to all of this year’s winners!

Furthr Festival

October 21st saw over 1,600 ambitious founders, investors and enterprises gather at Furthr Festival to explore global challenges and the role of tech in finding the solutions. With over 100 speakers across five stages it was a high octane day focused on big topics like opportunity drivers, scaling businesses, sustainable innovation and emerging tech. Having led the rename and rebrand of Dublin BIC to Furthr, we were delighted to develop the name, proposition, identity, architecture and experience for Furthr Festival. A destination that really celebrates where Innovation, Tech and Sustainability collide.

Read more about the rebrand here.

BWG Foods: Revitalising the branch experience for the future

Posted on by Celine Dee

Last November, BWG Foods amalgamated their two Value Centre branches in Dundalk and Carrickmacross and relocated to Ecco Road, a 60,000 sq ft warehouse which underwent a €5 million renovation to become a new flagship store for them. The new Dundalk branch showcases upgraded IT and supply chain systems, and maximises the use of instore digital display to deliver real time offers to customers. The branch is further equipped with an expanded chilled and frozen product range and relaxing coffee spot for customers to enjoy a well earned break.

As agency partners to BWG Foods, we devised a branding system that would reflect the investment in this state of the art facility. Using floor plans, we mapped out the customer journey and defined the key customer touch points  in the 60,000 sq foot store. We worked with the Value Centre team to define the optimum store experience, we developed signage hierarchies and applied the new system through all customer touchpoints from carpark to aisles.

We were inspired by the vast physical space and used this as our starting point when approaching the store design. Rather than hiding elements such as brick walls, concrete floors and container like panels, we celebrated these as cornerstones of new visual system. We devised a system that was Big, Bold, Statement. An approach that was simple in approach, strong in impact. The brand messaging was guided by what Value Centre offer which is exceptional value, support and a local service to their loyal customer base.

This new branch design has been very well received and will inform future branch refurbishments for the group through 2017 and beyond.