Tag: Bewley’s

Hospice Coffee Morning 2020

Posted on by Celine Dee

Hospice Coffee Morning Together with Bewley’s is one of Ireland’s biggest, longest and most-loved fundraisers, having raised over €39 million in total for hospice care over the past 27 years. 

Appointed as brand partners in 2016, we worked with the regional hospice groups and Bewley’s to revitalise the campaign strategy, positioning and the creative execution. The campaign subsequently went on to have its best years increasing registrations and donations by double digits, raising over €2m in a single year and winning an All Ireland Marketing Award for Corporate Social Responsibility along the way. 

In order to provide essential care that is free for everyone, hospices needs to raise a staggering €26million every single year. This year the campaign faces restrictions and challenges to physically coming together so Hospice Coffee Morning are asking families and friends to connect virtually or hold a socially distanced coffee morning to raise vital funds ensuring that hospices can continue this critical work. 

Tomorrow, September 24th will mark a very different kind of Hospice Coffee Morning but the team at RichardsDee will be celebrating the day with a cuppa and donating to https://hospicecoffeemorning.ie/donate/ and we ask that you do too.

#coffee4hospice #togetherforhospice. 

Ireland’s Biggest Coffee Morning for Hospice launch 2018

Posted on by David Dowling

Yesterday marked the official launch of Ireland’s Biggest Coffee Morning for Hospice, together with Bewley’s. Ireland’s Biggest Coffee Morning, the country’s longest running one-day charity event has raised over €35 million for vital hospice and homecare services across the country.

Campaign ambassadors Brendan Gleeson and Clelia Murphy were on hand to help launch the event at St. Francis Hospice in Blanchardstown. We’ve been working with Bewley’s and the hospice and homecare groups on the campaign since we rebranded it in 2016 and are delighted to once again be involved in such a great cause.

We hope you’ll join us on Thursday September 20th to help make 2018 Ireland’s Biggest Coffee Morning ever.

You can read more about the campaign and register to host a Coffee Morning at https://hospicecoffeemorning.ie

All the stars align for Ireland’s Biggest Coffee Morning

Posted on by Celine Dee

Ireland’s Biggest Coffee Morning for Hospice together with Bewley’s, is 25 years old this year. In over two decades, Ireland’s longest running one day charity event has raised over €32 million for hospice care nationwide and served over 16 million cups of coffee.

We were appointed to refresh the campaign strategy and creative in 2016 which led to the campaign achieving the best results ever and winning an AIM Award for CSR. The bar was set high for our 2017 campaign which took place yesterday in homes, businesses and hospices all over the country. We planned our RD coffee morning months ago which included a highly competitive studio bake off, and we were delighted to host our agency neighbours in Portobello who supported us to raise funds for our local hospice, Our Lady’s Hospice in Harold’s Cross.

With more passionate brand ambassadors coming on board, strong commitment from hospices all over the country and of course Bewley’s commitment to drive this campaign forward every year, we are excited to see the results of 2017 in coming weeks.

If you haven’t already donated, there is still time simply text COFFEE to donate 50300.

 

Bewley’s Win Gold at the AIM Awards

Posted on by Celine Dee

In March, Bewley’s won gold at the AIM’s for Corporate Social Responsibility for Ireland’s Biggest Coffee Morning for Hospice.

Ireland’s Biggest Coffee Morning for Hospice is Ireland’s longest running one day charity event and has raised over €32 million for hospice over the past 20 years.

As Bewley’s brand partners, we developed the campaign strategy, refreshed positioning and the creative execution and worked tirelessly with a working group comprised of of St. Francis Hospice, Our Lady’s Hospice, regional hospices, Bewley’s and MKC to ensure the campaign achieved the success and recognition it deserved.

AIM Bewley's 5

AIM Bewley's

Socialise Presents: The Studio Edition

Posted on by Celine Dee

Socialise hosted their Studio Edition at the Sugar Club on Wednesday night and we were delighted to be one of the agencies invited to present. The line-up was all about nine – 9 of Dublin’s top branding and design studios with 9 minutes each to present.

With an audience of almost 200 people, we presented the work we have completed on the re-brand of Bewley’s, telling the story from initial brand strategy through to the development of the brands assets and applications – such as packaging. Seeing a full house of designers, brand agencies, creatives, etc. was, in itself, inspiring and exciting. Being able to share our work with Bewley’s was a great way to reflect on a project that started over three years ago and is still a work in progress.

Branding For The Better

Posted on by Simon Richards

The power in your pocket to change the world.

In 1996, in partnership with the newly established Fairtrade Mark Ireland, Bewley’s were the first company to bring Fairtrade Certified coffee to Ireland. Now in 2016, Bewley’s are celebrating 20 Years of Fairtrade in Ireland and over 175 Years of great coffee and tea.

Inspired by Bewley’s 20 year relationship with Fairtrade we looked to the country that these first coffee beans originated from… Costa Rica.
Taking inspiration from Costa Rican and Central American traditional art and patterns we created a brand identity and look and feel that reflects this first pioneering move. The colour palette is rich yet natural and the system is flexible enough to work cross platform.

The campaign has been primarily activated across Bewley’s cafes, their HQ and social media channels.

Bew-FairTrade_5_Blog_646x390  Bew-Fairtrade_3__Blog_646x390

Bew-Fairtrade_2__Blog_646x390

A Nod to Bewley’s Unique History

Posted on by Simon Richards

As part of a wider programme focusing on tea, we were tasked with producing a set of ‘Special Edition’ teas to elevate Bewley’s tea credentials and to capitalise on the growth being experienced in loose-leaf tea. It was important that the pack design not only motivated consumers to buy the product but also helped share the Bewley’s story and deliver on their mission ‘To Delight the Senses’. Focusing on three of the best-selling variants, Darjeeling, Assam and Irish Breakfast Tea, the special edition teas needed to work both individually and as a set. The design also needed to take into account that the chests would be displayed in multiple locations – in cafes and restaurants to add theatre and interest as well as being able to hold their own and compete for attention on a retail shelf.

We recognised the opportunity to create a unique format for Bewley’s Special Edition teas that would build on the brand’s compelling history as the original independent tea importer to Ireland. In 1835, Samuel Bewley imported 2,099 chests of tea directly from China on the Hellas ship and in doing so, broke the East India Company’s monopoly. This story became the inspiration for the packaging. We used small wooden chests as a nod to the original format that the tea would have arrived in. The ship became the symbol of the Bewley’s spirit, taking pride of place at the top of the packs. The panel design uses elements such as the mosaic tiles from the Grafton Street cafe, creating a unique and ownable frame that is both attractive and functional. Colour was intentionally kept to a minimum in order to mimic the look and feel of the original stencilled chests; black being the predominant colour with a pop of brighter colour to differentiate between the variants.

Revisiting the past for gifting inspiration

Posted on by Celine Dee

Bewley’s has a long and proud association supporting Irish artists and recently appointed Irish illustrator and pattern designer, Paula McGloin to develop illustrations that could be used across a brand new Bewley’s limited edition coffee mug and gift set. The illustration draws inspiration from the exquisite Harry Clarke stained glass windows in the Grafton Street Cafe which features lavish details of oriental birds and decorative flowers. Paula used these references as the basis for her illustration to create an intricate pattern of teapots, cups, cup cakes, oriental fans, birds and butterflies.

As Bewley’s brand partners, we worked from the outset with Paula to develop the packaging and activations materials for launch and are looking forward to seeing it in store very soon.

Paula McGloin Limited Edition Mugs
Paula McGloin Limited Edition Mugs

Paula McGloin
Paula McGloin

 

Paula McGloin Instore Activation