News

27 January 2025

Redefining Industries: How Challenger Brands Like Level Health and Meili Are Changing the Game 

In a world where consumer expectations evolve faster than ever, challenger brands are seizing the opportunity to rewrite the rules. By combining bold vision with relentless customer focus, disruptors like Level Health and Meili prove that agility, clarity, and purpose can transform markets.  At RichardsDee,...

14 January 2025

When your company outgrows it’s name

In the evolving landscape of business, a company’s name is more than just a label – it’s a promise, a...

23 October 2024

Recap of the Annual Charge Energy Branding Conference in Lisbon

Last week, we gathered for the Annual Charge Energy Branding Conference, hosted by EDP at their headquarters in Lisbon. The setting could...

21 October 2024

Brand Values Need to Be More Than Just Words 

What values are and why they’re important: Do your employees know your company values and what they mean? Would they...

24 September 2024

Navigating Change: Highlights from Employer Brand Management Live 2024

The 2024 Employer Brand Management Live Conference, held at the Royal Garden Hotel in London, was an insightful gathering of...

20 September 2024

What can B2B brands learn from B2C brands?

We caught up with Simon Richards, Founder & Creative Director at RichardsDee before he facilitates the interactive workshop ‘What can...

4 September 2024

Fresh air, fresher ideas

A few weeks ago, our team took a much-needed break from the studio and headed out for a walk in...

19 April 2024

3 for 3 at the 2024 Transform Awards

3 wins for our work with Debra Ireland. After a short stopover in London for the prestigious 2024 Transform Awards,...

20 December 2023

RichardsDee named Design Practice Team of the Year

We’ve been recognised as the Irish agency leading the way in design practices Our drive to be a company recognised...

18 December 2023

2023 Perking up Christmas

Power NI Perks is Power NI’s customer rewards scheme that offers discounts, savings and cashback on 100s of brands on...

6 December 2023

Empowering Irish Manufacturing with FactoryXChange: Leading the Digital Transformation Revolution

FactoryXChange, a new European Digital Innovation Hub (EDIH) that is helping to accelerate digital transformation and make advanced technologies accessible...

26 October 2023

Designing a brand with many stakeholders

Ideas Made Real is a school outreach programme designed to bridge the gap between curriculum and industry needs, championing the role...

12 July 2023

The new co-worker everyone is talking about: AI and the future of brand voice.

The know-it-all newcomer, no-break, no-holiday people pleaser.   AI is the new co-worker that’s causing quite the stir. ChatGPT, YouWrite, WordTune...

11 July 2023

Aspect Ratios and Attention Spans: The Rise of Vertical Video Formats 

The aspect ratio of a video is an official way of describing its frame shape. It defines the proportions of...

14 March 2023

Announcing Martin and David’s Directorship

We are delighted to announce the appointment of two new directors – Martin Fanning and David Dowling. Martin and David...

7 March 2023

The Power of the Underdog: How Challenger Brands Are Making Their Mark

Let’s start with a question. What do Square, Slack and Zoom have in common? Granted, there could be numerous responses...

25 January 2023

Remembering Steve

Steve. Calm, considerate, thoughtful. With a desire to make everything around him better and the best that it can be. A...

20 December 2022

4 nominations for Transform Awards 2023

4 clients. 4 categories. 4 nominations. What a great way to sign off the year, building on our track record...

3 November 2022

Switcher.ie acquisition demonstrates a strong brand is a valuable asset 

We are delighted that our friends at Switcher.ie have been acquired by Mediahuis. Our work with Switcher.ie to reposition, rename, and...

3 November 2022

GT5K 2022

This month we were excited to get moving and take part in the Grant Thornton 5K for 2022. This year the registration fee...

2 November 2022

RD Rewind – October

At RichardsDee, the team are working across a diverse range of branding programmes so we’ve created RD Rewinds; a way to...

20 October 2022

Event branding that goes Furthr…

Over the last year we have been working with the ambitious team at DublinBic to reposition, rename, and rebrand the...

25 April 2022

Energy Moves Us

In an increasingly competitive talent environment, we collaborated with Energia Group to develop a compelling employer brand built from authentic...

22 December 2021

11 brands we designed meaningful change for in 2021

2021 was an incredibly busy year in our studio. From new faces to new projects and group Teams calls to...

24 October 2021

The Biggest Show on Earth

Every four years each nation presents itself in a competition for attention at the World Exposition. After a delay caused...

13 October 2021

Start Up Nation Podcast

As RichardsDee closes in on its first decade in business, Celine was delighted to participate in the new season of...

9 September 2021

Virtual GT5K 2021

Always up for a challenge, we were delighted to take part again in the virtual Grant Thornton 5K 2021, this year proudly supporting #DoItForDementia...

7 July 2021

Limerick, a Wild Atlantic Way Gateway City

Appointed by Fáilte Ireland to name and extend the Wild Atlantic Way brand beyond the coast to Limerick, our approach...

6 May 2021

Senior Designer wanted

We are looking for a senior brand designer who has the creativity and hunger to Design Meaningful Change for our exciting and...

27 January 2021

Brightening Energia’s brand icons

A strong iconography system is essential to the customer experience and recognisability of a brand. By helping users navigate content...

8 January 2021

Senior Brand Strategist wanted

We are looking for a strategic, creative and business centric thinker who can solve complex client challenges and turn business...

23 September 2020

Hospice Coffee Morning 2020

Hospice Coffee Morning Together with Bewley’s is one of Ireland’s biggest, longest and most-loved fundraisers, having raised over €39 million...

22 September 2020

New brand identity for discoverireland.ie

Discover Ireland is the consumer-facing brand of Fáilte Ireland, Ireland’s Tourism Development Authority. This familiar household name and brand identity...

21 September 2020

Simon Richards to judge at the CHARGE Energy Brand Awards 2020

We were delighted that Simon was invited as a judge for the CHARGE2020 Energy Branding Awards. The CHARGE Awards celebrate...

8 July 2020

SOON IS NOW: An exhibition celebrating global creativity, hope and love during lockdown.

We’re delighted to be partnering with Ireland’s number one paying visitor attraction, the Guinness Storehouse, to showcase the diversity of...

4 June 2020

Bringing “heART” to the streets of Dublin thanks to Dublin Bus

From 28th May to 8th July, the Creatives Against Covid19 “Have HeART” campaign will be showcased on 101 buses throughout the streets of Dublin...

28 May 2020

Inspiring the country to have hope and have HeART.

From Monday 18th May, many contributors to Creatives Against COVID-19 will have seen their art prints showcased across Ireland as part of a...

20 April 2020

Designing Meaningful Change Together

Creatives Against Covid-19 called on the creative industry to design and donate inspiring posters of optimism, resilience and hope.  The result?...

9 April 2020

Creatives Against Covid-19

Creatives Against Covid-19 is a campaign calling on the creative industry to design and donate inspiring posters of optimism, resilience, and...

10 March 2020

The world’s biggest Irish language festival begins with cúpla focal

Seachtain na Gaeilge le Energia is the biggest Irish language festival in the world. Taking place each year from 1st...

13 November 2019

RichardsDee bolsters creative team with the appointment of Stephen Ledwidge and Emma Conway.

RichardsDee are delighted to announce the appointment of Stephen Ledwidge as Design Director and Emma Conway as Senior Designer. The...

31 October 2019

Puca – Naming Ireland’s International Halloween Festival.

Ireland’s claim to the origin of Halloween is relatively unknown amongst an international audience. Fáilte Ireland recognised this as an...

18 October 2019

Our Cannes Grey Lions Shortlist

We are delighted to have been shortlisted for the Cannes Grey Lions competition. Putting some of the grey hairs and...

6 September 2019

RichardsDee takes on the GT5K

Team RichardsDee joined over 4000 runners to take on the Grant Thornton Corporate 5K Team Challenge around Dublin’s iconic docklands....

6 September 2019

RichardsDee & TDK

We were delighted to host The Design Kids last night, where there were plenty of laughs, drinks and some of...

29 August 2019

Building a new food identity for Ireland

Taste the Island is a new annual celebration of everything that is unique and special about food and drink across...

3 July 2019

Energia announce official Irish Rugby partnership and sponsorship of AIL

As part of their commitment to being the power behind rugby in Ireland, Energia have announced a new 5 year...

2 July 2019

Cannes in a can, or nutshell.

We’re back to reality, or at least trying to come to terms with reality, given the truly exceptional experience we...

8 May 2019

Steve Payne joins RichardsDee as Director of Brand Strategy

We are delighted to announce that Steve Payne has joined RichardsDee as Director of Brand Strategy bringing with him over...

12 April 2019

Our new stomping ground

You may or may not know that RichardsDee has moved address. After many happy years in Portobello we eventually ran...

3 April 2019

So we were proud when they were shortlisted, we’re even prouder of them now…

We can now announce that our two designers Dylan Panetta and Ryan Kavanagh have been selected to represent Ireland in...

29 March 2019

The weird, wild and wonderful of Geneva

The Geneva International Motor Show is the most important event in the automotive calendar. This year I headed over to...

21 March 2019

Our Cannes Young Lions 2019

Category is… Design. Congrats to our two superstar designers Dylan Panetta and Ryan Kavanagh who have been shortlisted in the...

19 March 2019

Location, Location, Location

Looking for a new studio is a big ask; will it enhance the creative process? Is it easy for everyone...

8 March 2019

Facts not Fluff

Today marks International Women’s Day, and this year’s theme is Balance for Better. In order for the day to have...

6 February 2019

Aer Lingus Rebrand: Meaningful change?

The Aer Lingus brand identity was in need of an update. Now twenty years later, Aer Lingus has embarked on...

21 December 2018

12 brands we designed meaningful change for in 2018

2018 proved to be another busy year. We just had enough time to pull together a selection of our favourite...

7 December 2018

#FillALuas

We were delighted to help spread some Christmas cheer yesterday with the amazing #fillaluas campaign. The event was organised by...

17 August 2018

Ireland’s Biggest Coffee Morning for Hospice launch 2018

Yesterday marked the official launch of Ireland’s Biggest Coffee Morning for Hospice, together with Bewley’s. Ireland’s Biggest Coffee Morning, the...

28 March 2018

RichardsDee wins 4 awards at Transform Awards

We are delighted to have won four awards out of four categories entered in the ninth annual Transform Awards Europe....

8 March 2018

#PressforProgress

On this global celebration of the political, cultural, social and economic achievements of women, we make our pledges as individuals...

22 January 2018

RichardsDee shortlisted for FOUR Transform Awards

We are excited to announce that we have been shortlisted for FOUR Transform Europe Awards. The global brand development awards...

20 December 2017

12 brands we designed meaningful change for in 2017

2017 was our busiest ever so we thought it would be a good idea to step back and take a...

11 December 2017

Looking for a meaningful change?

We are are on the hunt for curious, thoughtful and talented designers, as well an organised, insightful and imaginative account...

5 December 2017

IDI Identity recognised as one of top six global design industry logos

We are delighted to have our branding project for the Institute of Designers included in the 6 best design industry...

27 October 2017

In the press

We are delighted that the rebrand for House of Lor is getting so much attention and being regarded as the...

10 October 2017

Mind Over Matter

Did you know that creatives are 25% more likely to suffer from a mental health issue in their lifetime, or...

4 October 2017

Leading the change in corporate reporting

The annual report has, over the last number of years, become more involved, with greater expectations placed on it to...

26 September 2017

Normalisation of deviance

A recent article by Gillian Tett highlighted the concept of ‘normalisation of deviance’. This  concept was identified by Nasa twenty...

15 September 2017

All the stars align for Ireland’s Biggest Coffee Morning

Ireland’s Biggest Coffee Morning for Hospice together with Bewley’s, is 25 years old this year. In over two decades, Ireland’s...

12 July 2017

Cannes Young Lions: Part Two

The Work— Part 2, Competition Day Inevitably, fresh-faced we were not, and at 5am we were up and at it...

7 July 2017

Cannes Young Lions: Part One

Preparation For Cannes— The Run Up After winning the Irish leg of  Cannes Young Lions in the Design category in...

4 July 2017

Reinventing The Wheel

We recently had the pleasure of attending the launch of the new brand identity for The Wheel at their Annual...

22 June 2017

Team Ireland Wins Gold at Cannes Young Lions Festival

We are very excited to announce that our designers, Emma and Kyle, have won the top prize, representing Ireland in...

24 May 2017

Bewley’s Win Gold at the AIM Awards

In March, Bewley’s won gold at the AIM’s for Corporate Social Responsibility for Ireland’s Biggest Coffee Morning for Hospice. Ireland’s Biggest...

17 May 2017

Socialise Presents: The Studio Edition

Socialise hosted their Studio Edition at the Sugar Club on Wednesday night and we were delighted to be one of the agencies invited to...

21 April 2017

London Coffee Festival, April 2017

The first London Coffee Festival took place 6 years ago, on realising that London was rapidly becoming the most relevant...

11 April 2017

Cannes Young Lions: Designing a Revolution

It’s the first year that IAPI’s Young Lions Ireland has run a new-fangled category solely for design, so naturally, we...

6 April 2017

RichardsDee wins at the Transform Awards Europe 2017

RichardsDee’s work on the rebrand of Bord na Móna was awarded Bronze at the eighth annual Transform Awards Europe. RichardsDee’s...

6 April 2017

RichardsDee designers to represent Team Ireland at Cannes Young Lions

IAPI announced today the winning teams who will represent Team Ireland at the annual international Cannes Lions Festival in June....

14 February 2017

Dublin Sightseeing Rebrand

Challenge Dublin Sightseeing has a great product portfolio and a solid reputation for providing tours and travel services in and...

3 February 2017

BWG Foods: Revitalising the branch experience for the future

Last November, BWG Foods amalgamated their two Value Centre branches in Dundalk and Carrickmacross and relocated to Ecco Road, a...

26 January 2017

RichardsDee and Bord na Móna shortlisted for Transform Europe Award

We are delighted to announce that we have been shortlisted for a very prestigious Transform Europe Award. The global brand development...

20 January 2017

Where Success Take Flight

The 2017 Airline Economics Conference is taking place in Dublin’s Shelbourne Hotel this week and is attended by airlines from...

6 December 2016

Destination Dublin One

As part of a strategy to engage Dublin County Council to improve the experience and increase footfall and dwell time...

25 October 2016

Supporting the Design Community

We are always keen to support the design community and recently we set a brief and design workshop for ICAD’s...

19 August 2016

Transforming Ireland’s longest running same day charity event

Ireland’s Biggest Coffee Morning for Hospice together with Bewley’s, is 24 years old. In over two decades, Ireland’s longest running...

10 August 2016

Our Team is Growing!

Having won some great new accounts this year, we set about recruiting the best of the best to add to...

19 July 2016

51st&Green – A Fusion of Ireland and America

It’s been over a year in the making, but our role in the creation of the new executive lounge at...

30 June 2016

Brand Neiuwe Conference 2016 | Amsterdam

A small team of us attended the Brand Neiuwe Conference in Amsterdam - a symposium on the latest thinking and...

20 June 2016

Why a strong brand matters in B2B markets

Why a strong brand matters in B2B markets Many B2B brands are significantly under nourished, fighting to rise above endless...

28 April 2016

Great companies think internally as well as externally – Why your employees are your most important audience in any re-brand

Every year, brands spend billions on communicating their brand message and values to customers. But the idea of ‘internal marketing’...

28 April 2016

The Bord na Móna Journey

Bord Na Móna has ambitious plans to become number one in each of their chosen segments, employ 3,000 people, turnover...

9 March 2016

Branding For The Better

In 1996, in partnership with the newly established Fairtrade Mark Ireland, Bewley's were the first company to bring Fairtrade Certified...

23 February 2016

Are You Our New Creative?

Calling all creatives! RichardsDee is Ireland's leading brand and design agency and we are looking for senior and mid-weight creative...

17 February 2016

A Nod to Bewley’s Unique History

Bewley’s whilst being very well known for its coffee offer across Ireland, is less well-known for it’s extensive tea range,...

29 January 2016

Straight Talking Identity

Following a pitch process, we were delighted to be appointed to work on the naming, brand strategy and creative development...

14 January 2016

Our team continues to grow..

We are delighted to welcome Mariana to the design team...

20 November 2015

Design Thinkers 2015

Design Thinkers conference in Toronto; a unique conference bringing together designers, strategists and creative thinkers.

4 November 2015

Revisiting the past for gifting inspiration

Bewley’s has a long and proud association with supporting Irish arts and recently appointed leading Irish illustrator and pattern designer,...

3 November 2015

Rebranding an international professional coaching consultancy

Elevating the Power of Balance was central to our thinking when developing a strong identity and communications style for The...

29 September 2015

RichardsDee hosts ICAD Upstarts

Last night we hosted the designers participating in the 2015 ICAD Upstarts course.

13 August 2015

Digital heritage and Saint Patrick’s Cathedral

Digital heritage at Saint Patrick's Cathedral This week saw the launch of Saint Patrick's Cathedral new 'Discover Space' in the...

6 August 2015

Launching a new website for a global diagnostic brand

Launching a new website for a global diagnostic brand Trinity Biotech, a leading NASDEQ quoted diagnostics company needed a responsive,...

15 July 2015

From team building to battling it out: our day with the Bewley’s coffee experts

From team building to battling it out: our day with the Bewley's coffee experts

1 July 2015

We are growing and looking for bright sparks

We are growing and looking for bright sparks – Account Manager and Design Interns

1 April 2015

Celebrating a homegrown success

Celebrating a homegrown success Irish Country Magazine has evolved and steadily grown in readership to become Ireland's leading lifestyle magazine...

5 March 2015

An Offset 2016 wish list

Offset 2016 a RichardsDee wishlist... It's that time again! As we tick off the talks to see at this year's...

27 February 2015

Full house for our latest Insights Talk

LastThursday evening, we were delighted to be joined by over fifty clients and colleagues at our studio, where Cathy Winston...

20 January 2015

ID 2015 – Creative industry or craft industry? 10 ideas that ID2015 could do to elevate design as a whole

If you hadn’t already realised 2015 is the Year of Design in Ireland. The aim is to foster dialogue and...

26 November 2014

It’s begining to feel a lot like Christmas

It is the season for brands to be jolly and is also the one time of year where we seek...

26 November 2014

How can Irish Water drive its brand back on course?

Since its inception, Irish Water has been dominating headlines for all the wrong reasons. A long-term future relies on engaging...

19 November 2014

Annual Reports and the power of story telling

Annual Reports & the power of story tellingAnnual reports have a great opportunity to tell a story that is positive,...

18 November 2014

A Sustainable night to remember

The SEAI Sustainable Energy Awards took place last week at The Shelbourne Hotel and what a night it was.

5 November 2014

Animals and Tech Brands – a match made in heaven for your startups

Need an identity for your new killer tech start-up? Look to the animal kingdom for inspiration…

5 November 2014

Web Summit in pictures

Following on from our post about female speakers at the web summit this week, our designer Emma Connolly has been...

5 November 2014

Top 5 Female Speakers at the Web Summit

Two days into the Web Summit, we take a look at women in tech and profile the top 5 female...

4 November 2014

Surviving Web Summit, a quick guide

In Dublin enjoying the web summit? Here's our quick-step guide to surviving after your long hard day of networking. Download...

31 October 2014

Not For Profit Digital Communications

The past number of years has seen an unprecedented wave of creativity applied to not for profit digital campaigns and...

30 October 2014

Responsive Website Design

We recently launched 'student' with our multinational client tds. Read about our work developing a responsive website design focused on...

20 October 2014

New Airbnb logo – Why it works

A new brand identity will not resolve issues with local government taxes or quarrels between landlords and what their tenants...

13 October 2014

Product Websites, does your company need one?

The role of product a website has long been the debate of commercial directors, advertising agencies and SEO professionals alike....

11 October 2014

Maximum Meaning, Minimal Means

A current Abram Games exhibition, leaves a lasting impression on myself and many designers. Continue reading...

10 October 2014

Banking with taste

Food & Drink is part of a suite of propositions that Ulster Bank has developed for SMEs. Working closely with...

8 October 2014

Amanda Smith is climbing Kilimanjaro (strategically, of course)

Our Strategies and Innovations Director, Amanda Smith is climbing Kilimanjaro in aid of Irish Guide Dogs for the blind, one...

1 October 2014

Agri-packaging with personality

Agri-packaging with personality – a new range of packaging for Devenish Nutrition. Continue reading...

2 September 2014

ICAD Upstarts at RichardsDee

UPDATE: MAKING WAVES: 2014 ICAD Upstarts Exhibition 7th to 9th November 2014… http://vimeo.com/110882372 Post from September 2nd, 2014: Last night we...

29 August 2014

Ice Bucket Challenge & the power of belonging

What the #icebucketchallenge can teach us about the power of belonging. Greta Garbo may have famously said “I want to...

25 August 2014

Agency hiking in Glenmalure, Wicklow

The RichardsDee team are back, safe and fresh-faced following our Friday hike in the Garden of Ireland. Goodbye mountains of...

21 July 2014

Sport Sponsorship: Open for Business?

Growing up in a house of sports fanatics, I vicariously became a bit of a fan myself. But these days...

2 July 2014

Brandjacking or Official Sponsors – who comes out on top?

Unless you are living in a vacuum, you will be more than aware that football’s biggest event, the World Cup...

24 June 2014

5 steps to developing a compelling fundraising campaign

We live in challenging economic times. Everyone is having to tighten their belts, from corporate organisations to the general public....

19 June 2014

Melbourne’s Street Art

Having recently returned from Melbourne after living there for twelve years, I thought I would share with you my love...

12 June 2014

Claire Cowley appointed as Account Director

We are delighted to announce the appointment of Claire Cowley as Account Director. Prior to joining us, Claire worked for...

12 June 2014

Irish Fundraising Awards supplier of the year nomination!

We’re delighted to learn that we’ve just been shortlisted for ‘Supplier of the Year’ at the Irish Fundraising Awards, 2014. As...

3 June 2014

Apple doesn’t miss a beat!

So it’s official, Apple is now the proud owner of Beats, the premium headphone and music streaming specialist, which leaves...

27 May 2014

Adam Clarke appointed as Digital Director

UPDATE: In April, we appointed Adam Clarke as Digital Director. Since that time, Adam has been working with a range of...

26 May 2014

What agencies can learn from Wally Olins

There have been numerous articles written in recent weeks about the passing of the legend Wally Olins. He was a...

25 May 2014

London’s Third Wave Scene

After a few days exploring the coffee scene in London, it is apparent that third wave coffee is influencing drinking...

2 February 2014

The importance of defining the problem

The sheer focus that is put on the big idea is often the reason people struggle with the notion of...

2 November 2013

Branding Blood, Battles + Burials, an event by Dublinia

We recently completed the communications for an event by Dublinia – Blood, Battles + Burials. Our work helped them own...

2 November 2013

Enabling Social Impact Campaign takes gold at the Irish Sponsorship Awards

We are delighted that Ulster Bank won the Best Cause Sponsorship Award last week for the ‘Enabling Social Impact Campaign’,...

2 October 2013

Wine Guide Brochure for Value Centre

Completing the Value Centre Wine Guide that will be used by the sales team to promote the great range made...

2 October 2013

Onaware – Brand Identity Development

Onaware is a global leader in delivering specialist identity management services that translate insights into risk reduction strategies for their...

2 October 2013

Delivering new distributors to Bewley’s

We were commissioned by Bewley’s to develop an international customer acquisition campaign. Customer acquisition campaign strategy Targeting distributors whose customers...

2 October 2013

Barcode design – showing barcodes some love

Having recently created packaging for a new range of ready meals that burst with flavor and goodness, we had lots...

2 October 2013

8 Rules for getting a design job interview

Having received over 100 CV’s for a recent design role that we were recruiting for, I was surprised by the...

2 October 2013

SoSellit nominated for an IDI Design Award

SoSellit.com is a new site for anyone looking to Sell, Offer or Swap items that they might have. Launching in...

2 October 2013

Children’s Rights Alliance also nominated for IDI Design Award for Brand Identity

Our identity for the Children’s Rights Alliance has also been nominated in the IDI Design Awards. A case study of...

2 May 2013

Offset 2013

A few weeks ago our design team had the great pleasure to attend the Offset 2013 conference at the Grand...

10 February 2013

Brand Strategist & Innovation Director Appointment with RichardsDee

RichardsDee are pleased to announce the appointment of Amanda Smith as Strategy and Innovation Director (Brand Strategist). Amanda joins us...