News

Turning loyalty into a living brand

Energia Rewards is the brand’s loyalty programme, offering members exclusive savings and curated offers from leading retail partners. But while the platform was trusted and widely used, it was under-performing as a brand and engagement driver. A major platform upgrade became the catalyst to change...

Infrastructure needs a story: Why Ireland’s next decade of progress depends on communication

Ireland is entering one of the most ambitious periods of infrastructure investment in its history, with more than €275bn planned...

Building Stronger Brands in Energy: Architecture Mistakes to Avoid

Brand architecture is the backbone of reputation yet too often, organisations treat it as little more than a design exercise....

In Defence of the Rebrand

Over the past month, articles have landed with a heavy hand on branding – quick to damn the practice of...

Redefining trust in healthcare regulation. How we refreshed the Medical Council brand identity.

The Medical Council plays a vital role in protecting the public and ensuring safe, professional doctors. Yet awareness of its...

Branding a Space for Progress and Innovation

Offaly County Council set out an ambitious Climate Action Plan for 2024–2029, aiming to reduce carbon emissions and build a...

What happens when Brand and UX designers meet for one night?

Plenty of questions. Honest advice. Fresh perspectives. And a room full of people eager to grow. This Monday we hosted...

Why brand matters more than ever in professional services

Your edge isn’t a product on a shelf. It’s the expertise of your people, the clarity of your thinking and...

Balancing act: The story behind Dexcom Stadium

When Connacht Rugby’s stadium was renamed Dexcom Stadium, it marked more than a change in signage. It was the start...

RichardsDee Takes on the Staff Relay Series Running Event

Last night, a few brave (and pretty speedy!) members of the our team laced up and hit the ground running...

How Strong Branding is Shaping the Future of Agriculture

We attended this year’s Commodity Classic in Denver – the premier farmer-led agricultural event in the US – to understand how...

What a night at the 2025 Transform Europe Brand Awards!

We’re incredibly proud to have brought home five awards across two landmark projects—recognising not just the creativity of our work,...

Building a Stronger Ag-Brand: The Six Pillars for Long-Term Success

In today’s rapidly evolving agricultural landscape, brands face mounting challenges in earning the trust of farmers who are already burdened...

Redefining Industries: How Challenger Brands Like Level Health and Meili Are Changing the Game 

In a world where consumer expectations evolve faster than ever, challenger brands are seizing the opportunity to rewrite the rules....

When your company outgrows it’s name

In the evolving landscape of business, a company’s name is more than just a label – it’s a promise, a...

Recap of the Annual Charge Energy Branding Conference in Lisbon

Last week, we gathered for the Annual Charge Energy Branding Conference, hosted by EDP at their headquarters in Lisbon. The setting could...

Brand Values Need to Be More Than Just Words 

What values are and why they’re important: Do your employees know your company values and what they mean? Would they...

Navigating Change: Highlights from Employer Brand Management Live 2024

The 2024 Employer Brand Management Live Conference, held at the Royal Garden Hotel in London, was an insightful gathering of...

What can B2B brands learn from B2C brands?

We caught up with Simon Richards, Founder & Creative Director at RichardsDee before he facilitates the interactive workshop ‘What can...

Fresh air, fresher ideas

A few weeks ago, our team took a much-needed break from the studio and headed out for a walk in...

3 for 3 at the 2024 Transform Awards

3 wins for our work with Debra Ireland. After a short stopover in London for the prestigious 2024 Transform Awards,...

RichardsDee named Design Practice Team of the Year

We’ve been recognised as the Irish agency leading the way in design practices Our drive to be a company recognised...

2023 Perking up Christmas

Power NI Perks is Power NI’s customer rewards scheme that offers discounts, savings and cashback on 100s of brands on...

Empowering Irish Manufacturing with FactoryXChange: Leading the Digital Transformation Revolution

FactoryXChange, a new European Digital Innovation Hub (EDIH) that is helping to accelerate digital transformation and make advanced technologies accessible...

Designing a brand with many stakeholders

Ideas Made Real is a school outreach programme designed to bridge the gap between curriculum and industry needs, championing the role...

The new co-worker everyone is talking about: AI and the future of brand voice.

The know-it-all newcomer, no-break, no-holiday people pleaser.   AI is the new co-worker that’s causing quite the stir. ChatGPT, YouWrite, WordTune...

Aspect Ratios and Attention Spans: The Rise of Vertical Video Formats 

The aspect ratio of a video is an official way of describing its frame shape. It defines the proportions of...

Announcing Martin and David’s Directorship

We are delighted to announce the appointment of two new directors – Martin Fanning and David Dowling. Martin and David...

The Power of the Underdog: How Challenger Brands Are Making Their Mark

Let’s start with a question. What do Square, Slack and Zoom have in common? Granted, there could be numerous responses...

Remembering Steve

Steve. Calm, considerate, thoughtful. With a desire to make everything around him better and the best that it can be. A...

4 nominations for Transform Awards 2023

4 clients. 4 categories. 4 nominations. What a great way to sign off the year, building on our track record...

Switcher.ie acquisition demonstrates a strong brand is a valuable asset 

We are delighted that our friends at Switcher.ie have been acquired by Mediahuis. Our work with Switcher.ie to reposition, rename, and...

GT5K 2022

This month we were excited to get moving and take part in the Grant Thornton 5K for 2022. This year the registration fee...

RD Rewind – October

At RichardsDee, the team are working across a diverse range of branding programmes so we’ve created RD Rewinds; a way to...

Event branding that goes Furthr…

Over the last year we have been working with the ambitious team at DublinBic to reposition, rename, and rebrand the...

Energy Moves Us

In an increasingly competitive talent environment, we collaborated with Energia Group to develop a compelling employer brand built from authentic...

11 brands we designed meaningful change for in 2021

2021 was an incredibly busy year in our studio. From new faces to new projects and group Teams calls to...

The Biggest Show on Earth

Every four years each nation presents itself in a competition for attention at the World Exposition. After a delay caused...

Start Up Nation Podcast

As RichardsDee closes in on its first decade in business, Celine was delighted to participate in the new season of...

Virtual GT5K 2021

Always up for a challenge, we were delighted to take part again in the virtual Grant Thornton 5K 2021, this year proudly supporting #DoItForDementia...

Limerick, a Wild Atlantic Way Gateway City

Appointed by Fáilte Ireland to name and extend the Wild Atlantic Way brand beyond the coast to Limerick, our approach...

Senior Designer wanted

We are looking for a senior brand designer who has the creativity and hunger to Design Meaningful Change for our exciting and...

Brightening Energia’s brand icons

A strong iconography system is essential to the customer experience and recognisability of a brand. By helping users navigate content...

Senior Brand Strategist wanted

We are looking for a strategic, creative and business centric thinker who can solve complex client challenges and turn business...

Hospice Coffee Morning 2020

Hospice Coffee Morning Together with Bewley’s is one of Ireland’s biggest, longest and most-loved fundraisers, having raised over €39 million...

New brand identity for discoverireland.ie

Discover Ireland is the consumer-facing brand of Fáilte Ireland, Ireland’s Tourism Development Authority. This familiar household name and brand identity...

Simon Richards to judge at the CHARGE Energy Brand Awards 2020

We were delighted that Simon was invited as a judge for the CHARGE2020 Energy Branding Awards. The CHARGE Awards celebrate...

SOON IS NOW: An exhibition celebrating global creativity, hope and love during lockdown.

We’re delighted to be partnering with Ireland’s number one paying visitor attraction, the Guinness Storehouse, to showcase the diversity of...

Bringing “heART” to the streets of Dublin thanks to Dublin Bus

From 28th May to 8th July, the Creatives Against Covid19 “Have HeART” campaign will be showcased on 101 buses throughout the streets of Dublin...

Inspiring the country to have hope and have HeART.

From Monday 18th May, many contributors to Creatives Against COVID-19 will have seen their art prints showcased across Ireland as part of a...

Designing Meaningful Change Together

Creatives Against Covid-19 called on the creative industry to design and donate inspiring posters of optimism, resilience and hope.  The result?...

Creatives Against Covid-19

Creatives Against Covid-19 is a campaign calling on the creative industry to design and donate inspiring posters of optimism, resilience, and...

The world’s biggest Irish language festival begins with cúpla focal

Seachtain na Gaeilge le Energia is the biggest Irish language festival in the world. Taking place each year from 1st...

RichardsDee bolsters creative team with the appointment of Stephen Ledwidge and Emma Conway.

RichardsDee are delighted to announce the appointment of Stephen Ledwidge as Design Director and Emma Conway as Senior Designer. The...

Puca – Naming Ireland’s International Halloween Festival.

Ireland’s claim to the origin of Halloween is relatively unknown amongst an international audience. Fáilte Ireland recognised this as an...

Our Cannes Grey Lions Shortlist

We are delighted to have been shortlisted for the Cannes Grey Lions competition. Putting some of the grey hairs and...

RichardsDee takes on the GT5K

Team RichardsDee joined over 4000 runners to take on the Grant Thornton Corporate 5K Team Challenge around Dublin’s iconic docklands....

RichardsDee & TDK

We were delighted to host The Design Kids last night, where there were plenty of laughs, drinks and some of...

Building a new food identity for Ireland

Taste the Island is a new annual celebration of everything that is unique and special about food and drink across...

Energia announce official Irish Rugby partnership and sponsorship of AIL

As part of their commitment to being the power behind rugby in Ireland, Energia have announced a new 5 year...

Cannes in a can, or nutshell.

We’re back to reality, or at least trying to come to terms with reality, given the truly exceptional experience we...

Steve Payne joins RichardsDee as Director of Brand Strategy

We are delighted to announce that Steve Payne has joined RichardsDee as Director of Brand Strategy bringing with him over...

Our new stomping ground

You may or may not know that RichardsDee has moved address. After many happy years in Portobello we eventually ran...

So we were proud when they were shortlisted, we’re even prouder of them now…

We can now announce that our two designers Dylan Panetta and Ryan Kavanagh have been selected to represent Ireland in...

The weird, wild and wonderful of Geneva

The Geneva International Motor Show is the most important event in the automotive calendar. This year I headed over to...

Our Cannes Young Lions 2019

Category is… Design. Congrats to our two superstar designers Dylan Panetta and Ryan Kavanagh who have been shortlisted in the...

Location, Location, Location

Looking for a new studio is a big ask; will it enhance the creative process? Is it easy for everyone...

Facts not Fluff

Today marks International Women’s Day, and this year’s theme is Balance for Better. In order for the day to have...

Aer Lingus Rebrand: Meaningful change?

The Aer Lingus brand identity was in need of an update. Now twenty years later, Aer Lingus has embarked on...

12 brands we designed meaningful change for in 2018

2018 proved to be another busy year. We just had enough time to pull together a selection of our favourite...

#FillALuas

We were delighted to help spread some Christmas cheer yesterday with the amazing #fillaluas campaign. The event was organised by...

Ireland’s Biggest Coffee Morning for Hospice launch 2018

Yesterday marked the official launch of Ireland’s Biggest Coffee Morning for Hospice, together with Bewley’s. Ireland’s Biggest Coffee Morning, the...

RichardsDee wins 4 awards at Transform Awards

We are delighted to have won four awards out of four categories entered in the ninth annual Transform Awards Europe....

#PressforProgress

On this global celebration of the political, cultural, social and economic achievements of women, we make our pledges as individuals...

RichardsDee shortlisted for FOUR Transform Awards

We are excited to announce that we have been shortlisted for FOUR Transform Europe Awards. The global brand development awards...

12 brands we designed meaningful change for in 2017

2017 was our busiest ever so we thought it would be a good idea to step back and take a...

Looking for a meaningful change?

We are are on the hunt for curious, thoughtful and talented designers, as well an organised, insightful and imaginative account...

IDI Identity recognised as one of top six global design industry logos

We are delighted to have our branding project for the Institute of Designers included in the 6 best design industry...

In the press

We are delighted that the rebrand for House of Lor is getting so much attention and being regarded as the...

Mind Over Matter

Did you know that creatives are 25% more likely to suffer from a mental health issue in their lifetime, or...

Leading the change in corporate reporting

The annual report has, over the last number of years, become more involved, with greater expectations placed on it to...

Normalisation of deviance

A recent article by Gillian Tett highlighted the concept of ‘normalisation of deviance’. This  concept was identified by Nasa twenty...

All the stars align for Ireland’s Biggest Coffee Morning

Ireland’s Biggest Coffee Morning for Hospice together with Bewley’s, is 25 years old this year. In over two decades, Ireland’s...

Cannes Young Lions: Part Two

The Work— Part 2, Competition Day Inevitably, fresh-faced we were not, and at 5am we were up and at it...

Cannes Young Lions: Part One

Preparation For Cannes— The Run Up After winning the Irish leg of  Cannes Young Lions in the Design category in...

Reinventing The Wheel

We recently had the pleasure of attending the launch of the new brand identity for The Wheel at their Annual...

Team Ireland Wins Gold at Cannes Young Lions Festival

We are very excited to announce that our designers, Emma and Kyle, have won the top prize, representing Ireland in...

Bewley’s Win Gold at the AIM Awards

In March, Bewley’s won gold at the AIM’s for Corporate Social Responsibility for Ireland’s Biggest Coffee Morning for Hospice. Ireland’s Biggest...

Socialise Presents: The Studio Edition

Socialise hosted their Studio Edition at the Sugar Club on Wednesday night and we were delighted to be one of the agencies invited to...

London Coffee Festival, April 2017

The first London Coffee Festival took place 6 years ago, on realising that London was rapidly becoming the most relevant...

Cannes Young Lions: Designing a Revolution

It’s the first year that IAPI’s Young Lions Ireland has run a new-fangled category solely for design, so naturally, we...

RichardsDee wins at the Transform Awards Europe 2017

RichardsDee’s work on the rebrand of Bord na Móna was awarded Bronze at the eighth annual Transform Awards Europe. RichardsDee’s...

RichardsDee designers to represent Team Ireland at Cannes Young Lions

IAPI announced today the winning teams who will represent Team Ireland at the annual international Cannes Lions Festival in June....

Dublin Sightseeing Rebrand

Challenge Dublin Sightseeing has a great product portfolio and a solid reputation for providing tours and travel services in and...

BWG Foods: Revitalising the branch experience for the future

Last November, BWG Foods amalgamated their two Value Centre branches in Dundalk and Carrickmacross and relocated to Ecco Road, a...

RichardsDee and Bord na Móna shortlisted for Transform Europe Award

We are delighted to announce that we have been shortlisted for a very prestigious Transform Europe Award. The global brand development...

Where Success Take Flight

The 2017 Airline Economics Conference is taking place in Dublin’s Shelbourne Hotel this week and is attended by airlines from...

Destination Dublin One

As part of a strategy to engage Dublin County Council to improve the experience and increase footfall and dwell time...

Supporting the Design Community

We are always keen to support the design community and recently we set a brief and design workshop for ICAD’s...

Transforming Ireland’s longest running same day charity event

Ireland’s Biggest Coffee Morning for Hospice together with Bewley’s, is 24 years old. In over two decades, Ireland’s longest running...

Our Team is Growing!

Having won some great new accounts this year, we set about recruiting the best of the best to add to...

51st&Green – A Fusion of Ireland and America

It’s been over a year in the making, but our role in the creation of the new executive lounge at...

Brand Neiuwe Conference 2016 | Amsterdam

A small team of us attended the Brand Neiuwe Conference in Amsterdam - a symposium on the latest thinking and...

Why a strong brand matters in B2B markets

Why a strong brand matters in B2B markets Many B2B brands are significantly under nourished, fighting to rise above endless...

Great companies think internally as well as externally – Why your employees are your most important audience in any re-brand

Every year, brands spend billions on communicating their brand message and values to customers. But the idea of ‘internal marketing’...

The Bord na Móna Journey

Bord Na Móna has ambitious plans to become number one in each of their chosen segments, employ 3,000 people, turnover...

Branding For The Better

In 1996, in partnership with the newly established Fairtrade Mark Ireland, Bewley's were the first company to bring Fairtrade Certified...

Are You Our New Creative?

Calling all creatives! RichardsDee is Ireland's leading brand and design agency and we are looking for senior and mid-weight creative...

A Nod to Bewley’s Unique History

Bewley’s whilst being very well known for its coffee offer across Ireland, is less well-known for it’s extensive tea range,...

Straight Talking Identity

Following a pitch process, we were delighted to be appointed to work on the naming, brand strategy and creative development...

Our team continues to grow..

We are delighted to welcome Mariana to the design team...

Design Thinkers 2015

Design Thinkers conference in Toronto; a unique conference bringing together designers, strategists and creative thinkers.

Revisiting the past for gifting inspiration

Bewley’s has a long and proud association with supporting Irish arts and recently appointed leading Irish illustrator and pattern designer,...

Rebranding an international professional coaching consultancy

Elevating the Power of Balance was central to our thinking when developing a strong identity and communications style for The...

RichardsDee hosts ICAD Upstarts

Last night we hosted the designers participating in the 2015 ICAD Upstarts course.

Digital heritage and Saint Patrick’s Cathedral

Digital heritage at Saint Patrick's Cathedral This week saw the launch of Saint Patrick's Cathedral new 'Discover Space' in the...

Launching a new website for a global diagnostic brand

Launching a new website for a global diagnostic brand Trinity Biotech, a leading NASDEQ quoted diagnostics company needed a responsive,...

From team building to battling it out: our day with the Bewley’s coffee experts

From team building to battling it out: our day with the Bewley's coffee experts

We are growing and looking for bright sparks

We are growing and looking for bright sparks – Account Manager and Design Interns

Celebrating a homegrown success

Celebrating a homegrown success Irish Country Magazine has evolved and steadily grown in readership to become Ireland's leading lifestyle magazine...

An Offset 2016 wish list

Offset 2016 a RichardsDee wishlist... It's that time again! As we tick off the talks to see at this year's...

Full house for our latest Insights Talk

LastThursday evening, we were delighted to be joined by over fifty clients and colleagues at our studio, where Cathy Winston...

ID 2015 – Creative industry or craft industry? 10 ideas that ID2015 could do to elevate design as a whole

If you hadn’t already realised 2015 is the Year of Design in Ireland. The aim is to foster dialogue and...

It’s begining to feel a lot like Christmas

It is the season for brands to be jolly and is also the one time of year where we seek...

How can Irish Water drive its brand back on course?

Since its inception, Irish Water has been dominating headlines for all the wrong reasons. A long-term future relies on engaging...

Annual Reports and the power of story telling

Annual Reports & the power of story tellingAnnual reports have a great opportunity to tell a story that is positive,...

A Sustainable night to remember

The SEAI Sustainable Energy Awards took place last week at The Shelbourne Hotel and what a night it was.

Animals and Tech Brands – a match made in heaven for your startups

Need an identity for your new killer tech start-up? Look to the animal kingdom for inspiration…

Web Summit in pictures

Following on from our post about female speakers at the web summit this week, our designer Emma Connolly has been...

Top 5 Female Speakers at the Web Summit

Two days into the Web Summit, we take a look at women in tech and profile the top 5 female...

Surviving Web Summit, a quick guide

In Dublin enjoying the web summit? Here's our quick-step guide to surviving after your long hard day of networking. Download...

Not For Profit Digital Communications

The past number of years has seen an unprecedented wave of creativity applied to not for profit digital campaigns and...

Responsive Website Design

We recently launched 'student' with our multinational client tds. Read about our work developing a responsive website design focused on...

New Airbnb logo – Why it works

A new brand identity will not resolve issues with local government taxes or quarrels between landlords and what their tenants...

Product Websites, does your company need one?

The role of product a website has long been the debate of commercial directors, advertising agencies and SEO professionals alike....

Maximum Meaning, Minimal Means

A current Abram Games exhibition, leaves a lasting impression on myself and many designers. Continue reading...

Banking with taste

Food & Drink is part of a suite of propositions that Ulster Bank has developed for SMEs. Working closely with...

Amanda Smith is climbing Kilimanjaro (strategically, of course)

Our Strategies and Innovations Director, Amanda Smith is climbing Kilimanjaro in aid of Irish Guide Dogs for the blind, one...

Agri-packaging with personality

Agri-packaging with personality – a new range of packaging for Devenish Nutrition. Continue reading...

ICAD Upstarts at RichardsDee

UPDATE: MAKING WAVES: 2014 ICAD Upstarts Exhibition 7th to 9th November 2014… http://vimeo.com/110882372 Post from September 2nd, 2014: Last night we...

Ice Bucket Challenge & the power of belonging

What the #icebucketchallenge can teach us about the power of belonging. Greta Garbo may have famously said “I want to...

Agency hiking in Glenmalure, Wicklow

The RichardsDee team are back, safe and fresh-faced following our Friday hike in the Garden of Ireland. Goodbye mountains of...

Sport Sponsorship: Open for Business?

Growing up in a house of sports fanatics, I vicariously became a bit of a fan myself. But these days...

Brandjacking or Official Sponsors – who comes out on top?

Unless you are living in a vacuum, you will be more than aware that football’s biggest event, the World Cup...

5 steps to developing a compelling fundraising campaign

We live in challenging economic times. Everyone is having to tighten their belts, from corporate organisations to the general public....

Melbourne’s Street Art

Having recently returned from Melbourne after living there for twelve years, I thought I would share with you my love...

Claire Cowley appointed as Account Director

We are delighted to announce the appointment of Claire Cowley as Account Director. Prior to joining us, Claire worked for...

Irish Fundraising Awards supplier of the year nomination!

We’re delighted to learn that we’ve just been shortlisted for ‘Supplier of the Year’ at the Irish Fundraising Awards, 2014. As...

Apple doesn’t miss a beat!

So it’s official, Apple is now the proud owner of Beats, the premium headphone and music streaming specialist, which leaves...

Adam Clarke appointed as Digital Director

UPDATE: In April, we appointed Adam Clarke as Digital Director. Since that time, Adam has been working with a range of...

What agencies can learn from Wally Olins

There have been numerous articles written in recent weeks about the passing of the legend Wally Olins. He was a...

London’s Third Wave Scene

After a few days exploring the coffee scene in London, it is apparent that third wave coffee is influencing drinking...

The importance of defining the problem

The sheer focus that is put on the big idea is often the reason people struggle with the notion of...

Branding Blood, Battles + Burials, an event by Dublinia

We recently completed the communications for an event by Dublinia – Blood, Battles + Burials. Our work helped them own...

Enabling Social Impact Campaign takes gold at the Irish Sponsorship Awards

We are delighted that Ulster Bank won the Best Cause Sponsorship Award last week for the ‘Enabling Social Impact Campaign’,...

Wine Guide Brochure for Value Centre

Completing the Value Centre Wine Guide that will be used by the sales team to promote the great range made...

Onaware – Brand Identity Development

Onaware is a global leader in delivering specialist identity management services that translate insights into risk reduction strategies for their...

Delivering new distributors to Bewley’s

We were commissioned by Bewley’s to develop an international customer acquisition campaign. Customer acquisition campaign strategy Targeting distributors whose customers...

Barcode design – showing barcodes some love

Having recently created packaging for a new range of ready meals that burst with flavor and goodness, we had lots...

8 Rules for getting a design job interview

Having received over 100 CV’s for a recent design role that we were recruiting for, I was surprised by the...

SoSellit nominated for an IDI Design Award

SoSellit.com is a new site for anyone looking to Sell, Offer or Swap items that they might have. Launching in...

Children’s Rights Alliance also nominated for IDI Design Award for Brand Identity

Our identity for the Children’s Rights Alliance has also been nominated in the IDI Design Awards. A case study of...

Offset 2013

A few weeks ago our design team had the great pleasure to attend the Offset 2013 conference at the Grand...

Brand Strategist & Innovation Director Appointment with RichardsDee

RichardsDee are pleased to announce the appointment of Amanda Smith as Strategy and Innovation Director (Brand Strategist). Amanda joins us...